Head of Residential Marketing - Hybrid

To lead the Residential Marketing strategy for the UK and International.Our Residential team is looking for an exceptional Senior Marketing professional who can work alongside the business to maintain and elevate our reputation as the number one premium property firm.The Residential team has exciting plans for the future and a strong marketing strategy and team in place. As the Marketing Business Partner, you will work alongside the Head of Residential and his senior team to achieve those ambitions.Working collaboratively with the business as an advisor, you’ll develop the Marcomms strategies that will help achieve these goals through a seamlessly delivered set of programmes and activities.You will lead a high-performing team focused on using data insight to build our brand in the market, create flagship content and insight, and drive loyalty with our customers.It is crucial that you are able to inspire both your team and your stakeholders. You will be adept at working in a high energy, highly rewarding, matrix stakeholder environment.The role is part of the Marcomms leadership team and carries with it the remit to innovate and drive measurable results, ensuring that the team are a core component of the business’s success. The combined UK Residential service lines contribute over £220m to the UK business.You will be a highly motivated, creative and passionate marketer, with experience of driving business growth through innovative market-leading campaigns that are customer-focused and data-led.Responsibilities• Lead and deliver the Residential marketing vision, overarching strategic framework and plan, to elevate the brand and drive growth to enable the Residential teams to meet their business objectives.• Develop strong relationships with senior business stakeholders both through our marketing forums and boards.• Define and manage a multi-million-pound marketing budget, prioritising outputs that position Knight Frank as the property adviser of choice with our target audiences.• Advise on and develop marketing best practice in collaboration with the marketing team, agencies and business stakeholders.• Engage and energise your direct reports and the wider team, helping them realise their potential and develop their careers at Knight Frank• Ensure the Residential Business Partnering team work effectively with the content and channels team to generate leads and build customer loyalty – in line with targets agreed with the business.• Work closely with the data analytics team to make data-informed decisions and report on effectiveness of campaigns, channels and lead generation.Experience requiredThe ideal candidate will have experience of:• Proven track record in business development, sales and marketing, ideally within a partnership environment.• Translating business objectives into clearly defined and measurable marketing objectives and programmes.• Brand proposition development, management, and market research.• Delivering results-orientated omnichannel brand building campaigns• Building and overseeing multi-million-pound budgets.• Leading an organisation and coordinating consistent messaging, look-and-feel and adoption over the customer journey touchpoints.• Social media, CRM, content marketing, advertising and reporting• Cross-functional collaboration between marcomms, research, digital transformation, and customer experience teams.• Creating growth and development opportunities and building highly effective and engaged teams.• Deep understanding of changing market dynamics, ideally within the property or luxury lifestyle industry.The ideal candidate will be able to demonstrate the capability to:• Commercialise marketing and demonstrate the value and ROI• Communicate effectively and persuasively – both written and oral• Influence decisions and hold challenging conversation when needed.• Navigate a matrix organisational structure supporting highly profitable service lines to drive tangible business outcomes.• Lead and inspire teams, stakeholders and agencies.• Prioritise and organise – managing successfully across multiple projects and parallel demands on time.• Interpret data analytics to optimise channels and drive business growth#LI-MM1#LI-Hybrid #1 #2Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.Create a job alert and receive personalised job recommendations straight to your inbox.
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