Head of Performance Marketing

JOB TITLE Head of Performance MarketingJob SummaryAre you a creative, innovative leader with a passion for driving growth through data-driven strategies? Are you looking to work for an extremely well-known brand with beautifully crafted products, that put customer experience and quality at the forefront of everything they do? Our client has ambitious growth plans from expanding their product range, opening more stores and continued investment across their marketing channels - so it's a really exciting time to join the business!As Head of Performance Marketing you'll own, establish and deliver all aspects of the customer acquisition and retention strategy, setting the strategic direction to deliver their customer plan and sales growth objectives across all marketing channels. You'll leading a team of in-house performance experts and external agencies to create and deliver targeted campaigns across paid search, paid social, SEO, email, direct mail, TV, OOH and print. You'll oversee multi-million pound marketing budgets, take ownership of reporting and providing analysis on campaign performance, website traffic, conversion and ROI with a continuous focus and improvement in acquisition, retention, ROAS and CPC.The successful candidate will have deep expertise and understanding of customer acquisition and retention through performance marketing, ideally from a high-growth multi-channel retail business. You'll have excellent leadership and team management skills, be commercially savvy with the ability to manage large budgets and work collaboratively with senior leaders, other business units and external agencies to achieve business goals and objectives.Location & Workplace PolicyWest LondonHybrid working, 2-3 days officeSalary & Benefits£75,000 per annum25 days holiday (rising with service), pension, healthcare cash plan, staff and F&F discounts, additional credits, vouchers and discounts throughout the year, enhanced family leave policyIf you would like a confidential chat about this role or your next career move, then please get in contact with me: DD: +44 ##### ##### or connect via LinkedIn: Jodie ClaytonMajor Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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