Head of Media - Online Casino

Job Description
BettingJobs
are working with an innovative online casino and bingo brand, who are looking to hire a Head of Media to join their team in London.
Responsibilities:
Manage relationships with UK and CAD media planning and buying agencies, including finding potential local partners for CAD media buying.
Monitor and evaluate agency performance against targets, driving improvements in campaign efficiencies.
Lead annual planning processes for UK/CAD marketing strategies and assist global market strategies.
Oversee monthly media planning and analysis for UK/CAD markets, including ATL campaigns.
Develop CAD brand media strategy in collaboration with the brand team.
Manage UK and CAD TV plans and annual media budgets.
Investigate opportunities for brand partnerships and sponsorships.
Monitor market activities and regulatory constraints, translating them into relevant media briefs.
Prepare post-campaign analysis and develop standardized agency processes.
Evaluate agency effectiveness and run media agency pitches as necessary.
Implement global media auditing processes, starting with UK and CAD in 2024.
Requirements:
5+ years’ experience in a senior media role for a media agency or client.
Proven track record in B2C marketing growth with successful global media strategy implementation.
Experience in e-commerce or gaming industry preferred.
Familiarity with high-performance startup culture.
Proficiency in managing media and auditing agencies and delivering successful ATL campaigns.
Understanding of ATL measurement tools and reporting.
Excellent communication and teamworking skills.
Strong organizational skills and ability to manage multiple projects.
Knowledge of global media landscape and trends preferred.
Strong analytical and reporting skills, experience in mixed marketing modeling a plus.