Head of Marketing

Job PurposeTo oversee all aspects of marketing activity to promote and support the sales for an Energy Exhibition and Conference taking place in Milan, Italy. Job PurposeTo oversee all aspects of marketing activity to promote and support the sales for an Energy Exhibition and Conference taking place in Milan, Italy.Key AccountabilitiesOversee the event corporate marketing activity including brandingPlan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Vice President and Head of Sales across the eventProduce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plansProvide integrated marketing support for the exhibition /sponsorship/delegate sales teams when requiredCo-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing housesManage a PR Consultancy to fulfil an international PR planManage, develop and maintain all product websitesProduce effective advertising, marketing and sales collateral for all products – including copywriting, design, productionDevelop relationships with trade associations, media, regulators and industry organizations to foster support for eventsDatabase management, development and list sourcingDevelop, negotiate and fulfil contra agreements with media partners, associations and supportersLiaise with all team members and stakeholders on items containing event brandingAttend meetings with key event partners – associations, sponsors, mediaMonitor competitive activity and attend competitor events when requiredManage our participation at competitor events when requiredConduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groupsOversee development of the business’ online activitiesManage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.Join the dots across the Event content and partner content and current and relevant news stories to develop a strong and targeted content marketing campaignQualifications And ExperienceAt least 5 years year's demonstrable experience at management level in events and / or B2B mediaDegree educated/MBA desirableDetailed knowledge of marketing best practiceStrong interest in the energy sector, the energy transition, climate change, global warming would be ideal.Knowledge of B2B exhibition and B2B publishing marketUnderstanding of data protection issuesExperience of developing an online strategyExperience of auditing existing procedures and introducing new proceduresAppreciation of international cultures/foreign languageAbility to network and liaise with senior people/trade bodies and associationsAnticipation of market trends and proactive market involvementdmg events is an equal opportunity employer, If you have not heard back from us within 14 days, please consider your application as unsuccessful at this time. Seniority levelSeniority level Director Employment typeEmployment type Full-time Job functionJob function Marketing and Sales Industries Events Services Referrals increase your chances of interviewing at dmg events by 2xGet notified about new
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