Head of Marketing

If you live and breathe marketing, we need to talk. We are looking for a Head of Marketing who’ll lead all our marketing activities from Twitter, Discord, digital and physical campaigns to creative projects. Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term marketing goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you. Ultimately, you will run our Marketing team in ways that promote high awareness and engagement, to help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. To be successful in this role, you should have hands-on experience with Web3's specific organic growth nature and be a power user of crypto Twitter.You live and breathe Web3 marketing, monitoring crypto Twitter dailyYou like the idea of open source code and a world of openness in generalYou know and understand the blockchain culture and the Ethereum CommunityYou understand well how DeFi protocols works and you use them oftenYou get energized by community engagement and feel comfortable representing Superfluid on stageYou don't forget the big picture and deliver on timeYou see growth opportunities at every interactionYou aren't afraid of challenges and can tolerate a lack of information environmentYou want to make a difference and get rewarded by working hardWe're a fast growing tech startup working on a radically new type of payment technology able to improve global commerce!Superfluid is the asset streaming protocol that enables you to transfer assets every second, instead of using recurring monthly transactions. By accelerating money, we empower people worldwide to do more with less capital, increasing people's independence and overall happiness.We are a remote team, but some of us work together from hubs in London (UK) and Tallinn (Estonia). You are welcome to work remotely or join us there! Learn more at superfluid.finance Responsibilities“Listen” to the trends of the market and direct the market research efforts of the companyMonitor competition (acquisitions, existing and new products and features)Craft strategies for all Marketing teams, including Community, Content Marketing, Social Media Marketing and DevXDesign branding and positioning strategies within the Web3 industryEnsure our brand message is strong and consistent across all channels and marketing efforts (like events, email newsletter, web pages, social media and promotional material)Analyze consumer behavior and refine customer personas over timeIdentify opportunities to reach new market segments and expand market shareBuild a highly efficient team of marketing professionalsCraft quarterly and annual hiring plans as well as marketing budgetSet, monitor and report on team goalsCoordinate marketing efforts to boost brand awarenessDesign and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front doorDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic acquisition channels like content creation, content curation, event management, social media, lead generation campaigns, copywriting, performance analysisOversee and approve marketing material, from website banners to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsSuggest and implement new features to develop brand awareness, like promotions and competitionsBuild strategic relationships and partner with key industry players, DAOs and communitiesRequirements2+ years of work experience as Marketing Lead, Head of Marketing or VP Marketing in a Web3 company, project or DAOProven ability to deliver solid, long-lasting organic growth (without recurring to paid advertising)Be a recognised marketing leader in the Web3 community with both creative and analytical capabilitiesExperience running successful marketing campaigns in Web3 (especially on Twitter, Discord and Reddit)Have an eye for appealing, engaging and beautiful design, a sense of aesthetics and a love for great copy and witty communicationProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateUp-to-date with the latest Web3 trends and best practices in blockchain marketingSolid knowledge of web analytics, social media analytics and CRM softwareBe able to set and prioritize short term goals and craft long term plansDemonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)Solid understanding of market research and data analysis methodsAbility to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. events) channelsOutstanding communication (written and verbal) and interpersonal abilitiesNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsBSc/BA in marketing, communications or relevant field; MSc/MA will be a plusSuper motivated team, with cutting-edge Ethereum developersWork on world-first, groundbreaking financial technology28 days paid holidays (including public holidays)A very generous stock options packageEnjoy access to our digital officeOne or two company wide offsite weeks every yearAn opportunity to make a REAL difference in the lives of hundreds of thousands of people globally
#J-18808-Ljbffr