Head of Marketing

Job DescriptionJoining a successful luxury investment company this role will see you reporting to the Co-founder, coming into their fourth year of successful operation you will be building a new marketing team to accelerate growth.To be successful in this role you must have experience across all aspects of marketing including digital marketing, PR and content marketing.A key requirement for this role is that you have experience with an alcohol brand or within the alcohol industry. Key responsibilities: Reporting to the Co-founder you will develop a comprehensive marketing strategy across PR, digital marketing including performance marketing, content and social.Managing a team of four you will oversee the implementation of the marketing strategy whilst managing projects and ensuring that deadlines are being met and results are achieved.Liaise and collaborate with their E-commerce and Retail Manager to ensure that core business goals are being achieved via the assistance of marketing.Managing the marketing budget and advising allocation of marketing spend.Oversee the creation of high-quality content that is appropriate for a high net worth/Ultra high net worth target audience.Oversee the development of an effective email marketing campaign strategy and lead the email marketing team providing advice and direction when needed.Manage and brief their PR agency, whilst ensuring that key initiatives are being met.Lead all aspects of digital marketing, including PPC campaigns, social media advertising and the management of the external paid advising agency. About you: You will have worked within the Alcohol industry and have a strong knowledge and understanding of the sector.Be a well-rounded marketer with experience across all marketing channels.Be a strong leader and have experience building and developing marketing teams.Remunerations package: £70,000 - £85,000
#J-18808-Ljbffr