Head of Marketing (EMEA)

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The Company
The global pace of change is accelerating, and utilities need to rebuild for a more sustainable future. Gentrack provides utilities across the world with market leading products and services to drive their transformation. Working with some of the world's biggest energy and water companies, as well as innovative challenger brands, we're helping companies reshape what it means to be a utilities business. We are driven by our passion to create positive impact. That is why utilities rely on us to manage complexity, deliver exceptional customer experiences, and secure profits. Together, we are renewing utilities.
Our Values and Culture
Colleagues at Gentrack are one close team of passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners and each other. Our core values are:
Respect for the planet
Respect for our customers
Respect for each other
Gentrackers are a group of smart thinkers and dedicated doers, outside of work we are musicians, travel fanatics, artists, sailors, family folk, environmentalists and sport lovers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful.
This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack's global aspirations by having the most talented people, an inspiring culture, and a people-centric business.
The Opportunity
The Head of Regional Marketing EMEA role is a critical role that is responsible for all regional marketing activities across EMEA with an objective to increase brand awareness of Gentrack, generate demand to its solutions and contribute to the pipeline. The position will strategically plan what activities to run, and then deliver and execute high impact programs - managing marketing manager(s) and agencies - and working in close cooperation with Gentrack executives, sales directors, product management and other marketing functions.
This position manages all activities around 3rd party events, Gentrack roadshows, webinars, media placement, digital and social campaigns.
Target audience would be prospects in EMEA and as a second priority, exiting customers in this region.
The Specifics
Develop and implement a fully integrated regional marketing and communications strategy including a multi-channel approach (i.e. digital, content, media) for EMEA that directly supports the overall strategic and growth objectives of the business.
Conduct research and analysis of targeted markets and prospects to provide insights that will enable our go to market strategy.
Partner with the General Manager for Europe and VP of Global Partnerships, Head of European Sales to determine effective and profitable marketing campaigns for existing and new customers.
Partner with the Regional PX Leader on internal regional engagement initiatives
Develop promotional/paid and other marketing/advertising campaigns in owned and sponsored media. Work with agencies/marketing resources to implement the campaign to measure and optimise success.
Apply a structured methodology and lead change management activities to achieve the regional marketing strategy. Leverage change management methodologies
Leverage change management methodologies, process and tools to create a strategy to support the adoption of changes required.
Develop and execute an events plan for the year - taking into account digital and physical presence across 3rd party and 1st party to get the best ROI.
Drive the design, development, delivery and management of the communications strategy for customers across EMEA.
Leadership of the market engagement programme to achieve objectives aligned with the global strategic plan for customer success and continued market growth.
What we're looking for (you don't need to be a guru at all, we're looking forward to coaching and collaborating with you):
Knowledge and experience working in the utilities industry - preferably for a SW/Solution vendor.
Proven experience in a similar role - running brand awareness and demand generation activities.
Possess a strong ability to inspire, advise and influence business leaders within the company to ensure success with the various campaigns and initiatives that the marketing team engages on.
Strong senior management level experience to directly lead and manage people, set goals, and drive and achieve successful outcomes.
Strong practical experience in marketing and communications tools, techniques, and work environments.
Proven experience in leading change management activities that underpin a marketing strategy.
What we offer in return:
Personal growth - in leadership, commercial acumen and technical excellence
To be part of a global, winning high growth organization - with a career path to match
A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
A competitive reward package that truly awards our top talent
A chance to make a true impact on society and the planet
Gentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.
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