Head of Marketing (Connected Technologies)

Head of Marketing (Connected Technologies)
3 weeks ago
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Direct message the job poster from Element Materials TechnologyLead Talent Acquisition Manager at Element Materials TechnologyElement has an exciting opportunity for a new Head of Marketing for our growing Connected Technologies business in EMEAA, to lead the development and execution of marketing strategy. The marketing leader will leverage best practice to drive growth by increasing brand awareness, driving lead generation and measuring effectiveness.You will work together with a highly engaged cross-functional team where development and continuous improvement is high on the agenda. You will be a key player in making our growth strategy happen.Key responsibilities:Development and delivery of the business unit marketing strategy and corresponding KPI metrics annually, aligned with key objectivesCreation and delivery of omni-channel marketing campaigns that will extend Element’s reach in targeted end markets, increase lead generation and improve brand awarenessManagement and development of the business unit marketing team with a focus on implementation of best practices and continuous improvementBudget management of key marketing initiatives to maximise ROI for the business unitDevelopment of uniform messaging and value propositions for target customers to optimize brand awarenessMonitoring and reporting of key performance indicators and metrics to optimise channel and team effectivenessEngagement with wide range of key stakeholders to ensure confidence in end goals and cohesive delivery of strategy across the business unitCollaboration with experts to deliver value added content which increases customer engagement across the customer journeyDriving traffic to ensure content conversion by leveraging search, social media, publications, landing pages, advertising, events, etc.Development of ABM campaigns to develop opportunities within strategic key clientsSkills & Qualifications:Significant marketing, inbound lead generation experienceDeemonstratable understanding of digital disciplines (digital creative, platforms and operations, digital media, social media and measurement)Bachelor’s Degree in Marketing/Communications or equivalent in experienceProblem solver with a proactive attitude to thrive in an evolving marketing teamSeniority levelSeniority level Mid-Senior level Employment typeEmployment type Full-time Job functionJob function Marketing Referrals increase your chances of interviewing at Element Materials Technology by 2xGet notified about new
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