Head of Direct Growth & Performance

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remote type
Hybrid
locations
Glasgow, Scotland
Dubai, United Arab Emirates
time type
Full time
posted on
Posted Yesterday
job requisition id
24003159
Head of Direct Growth & Performance
OVERVIEW As part of the International Health growth platform and reporting to the Head of Direct Sales & Global Retentions for Global Individual Health (GIH), the
Head of Growth & Performance
will be a key member of the GIH Commercial team. This newly created role will be responsible for driving the growth of the direct sales channel (online and telemarketing) through management of multi-million dollar performance marketing budget, being the primary client relationship owner for a world-class digital agency relationship and innovating the sales process to optimize conversion using the latest technologies and digital tools.This role would be well suited to a candidate either with client-side digital agency management experience or an agency heavyweight who is looking for a move client side. Experience with contact centre / telephony sales is strongly preferred. YOUR ROLE As Head of Direct Growth & Performance, you will play a pivotal role in driving the strategic direction and execution of our GIH performance marketing efforts. You will be responsible for spearheading initiatives that accelerate user acquisition, engagement, sales processes and revenue growth through innovative and data-driven marketing strategies.Key accountabilities:Driving the performance marketing strategy & day-to-day digital agency management (50%)Develop and execute a comprehensive growth strategy to increase high quality lead generation and revenue growth through digital paid mediaLead an internal team of performance marketers, providing guidance, mentorship and support to optimise campaign performance and achieve KPI’sOwn the strategic relationship with performance marketing / media agency and other key partnersDrive long-term strategy to optimize and lower the customer acquisition costs, increase lead volume, grow conversion and increase average book valuePartner with analytics to develop and maintain a robust attribution methodologyCollaborate with other teams that impact performance marketing such as email, website and sales teams to align growth initiatives with overall business objectivesCollaborate with the wider marketing team to ensure alignment between growth marketing efforts and brand positioningStay updated with industry trends, best practice and emerging technologies to drive innovation and maintain a competitive edgeSupport optimization and innovation in the sales process to improve conversion rate (50%)Identify and implement growth opportunities within the segment, including end to end ownership of performance projects (e.g. Salesforce CRMA implementation, lead scoring, campaign design)Innovate and implement test and learn strategies to drive scalable resultsPerform in-depth analysis of channel performance and ROI to make recommendations for improvementUse data driven insight to improve efficiency and effectiveness across all digital media channels and sales processesBuilding dashboards and reports to provide timely updates to internal stakeholdersWork closely with, and challenge the sales teams by providing data-driven analysis to optimise the sales process and workflowsProvide strategic insights to our online brokers to improve volume and quality YOUR PROFILE Proven track record of success in growth marketing with at least 10 years’ experience, either in an agency, client side or mix of bothStrong analytics skills and proficiency in in data-drive decision making, with experience in using analytics tools, preferably Google AnalyticsDemonstrate leadership experience in managing and motivating high performing marketing teams to achieve ambitious growth targetsExpertise in performance marketing channels including SEC, email marketing and affiliate markingExcellent communication and collaboration skills with the ability to effectively interface with stakeholders at all levels internally and externallyCreative problem solving abilities and a passion for innovation, with results-oriented mindset and a drive for continuous improvementAbout Cigna HealthcareCigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.If
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About The Cigna GroupDoing something meaningful starts with a simple decision, a commitment to changing lives.At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients.Join us in driving growth and improving lives.
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