Head of Digital Marketing

Job DescriptionWorking for a market leading travel brand, the Head of Digital Marketing will lead both b2c and b2b digital marketing strategy for the UK and international markets. You’ll lead and grow a team of managers and channel specialists across paid search, SEO, paid social and display, while managing an 8-figure marketing budget. The Head of Digital Marketing will be responsible for:Overseeing the strategy, planning, and execution of all digital marketing activitiesMaximising ROI on paid media spend across paid search, paid social and displayDriving best practice in SEODeveloping technical and people capabilities required of a best-in-class digital acquisition functionDeveloping, coaching and managing a high-performing teamManagement of a marketing budget in excess of £40mProviding regular reporting against key performance metricsThe Head of Digital Marketing will have:Strong performance marketing experience, particularly paid search Good understanding of SEOPeople management experienceProven results in growth marketing and customer acquisitionExcellent analytical skills and a data driven mindsetGreat communication and stakeholder management skillsStrong preference for travel or hospitality, but retail eCommerce could also workCandidates could come from roles like Head of Performance Marketing, Head of Paid Media, Head of Acquisition, etc.This is a great opportunity for a talented Head of Digital Marketing to join a travel industry leader that is going from strength to strength and expanding into new markets internationally.Head of Digital Marketing£100k + big bonus + benefitsLondon / Hybrid
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