Head of Client Acquisition

This role can be based out of either our Shepherd's Bush office in London or Witney office in Oxfordshire - however we offer a hybrid approach of working with a mixture of home-working and office-working.
The role is open to part-time applications (minimum 4 days per week).
About us
Audley Travel is an award-winning, consistently recognised tour operator that specialises in tailor-made travel in over 80 countries. Our clients come to us because we are the true experts of the region and use our knowledge to providemeaningful travelexperiences.Our employees arepassionate about travel and exploring other cultures.In 2021, we proudly celebrated serving our travel clients for 25 years.Take a look at our video below to get a real taste of who we are and what we love doing:
The role
As Head of Client Acquisition, you are responsible for leading the effective marketing strategy & execution in all performance acquisition channels across search, social, and display advertising as well as through trade channels in both source markets, with specific strategies to be identified for both new client acquisition and Repeat client acquisition.
You will be called upon to lead or consult in the scoping, design & delivery of strategic business projects that explore growth opportunities, enhance the performance of the business, or add long-term value to the company.
Key responsibilities:
Marketing Strategy
As part of the Marketing Leadership team, you will own the metrics of MCOS, Enquiry delivery in both scale and quality for the channels that you have in your portfolio
Work collaboratively within the Marketing Leadership team to define and implement a global marketing strategy that delivers on the company’s growth and efficiency targets.
Work closely with the Marketing Leadership team to formulate targets, strategies for marketing channels, functions and campaigns, and allocate departmental budgetary allocations.
Deliver insight on marketing performance that drives accurate understanding of marketing performance and enables decisions amongst the Marketing Leadership team.
Work across the marketing department delivering performance oversight that supports the exploration, formulation, planning and implementation of growth and efficiency initiatives.
Lead marketing’s operational planning processes ensuring alignment of plans across the department and business, clear deliverables and priorities and driving plan owner accountability.
Client Acquisition Leadership
Provide leadership, direction, coaching, mentoring and support to the client acquisition team. Lead the team ensuring alignment of strategies with core business objectives.
Provide strategic & developmental management of direct reports, assisting in the execution of their functions.
Work with direct reports to develop & implement channel visions & strategies aligning with business objectives.
Identify & manage stakeholders effectively with regular communication on direction & performance.
Marketing Data & Technology Strategy
Partner with the Tech & Data team as marketing lead for marketing data architecture and marketing technology projects.
Design and agree a marketing tech and data roadmap that delivers on our strategic objectives, enables our growth, drives our performance and develops our marketing & measurement capabilities.
About you
You will have
excellent leadership skills and the ability to coach, develop and grow a team, enabling them to fulfil their potential and valuing their wellbeing.
Additional experience required:
Giving direction and autonomy that empowers a team and individuals and maximises their potential.
Strong communication with the ability to listen and share information across the organisation, eliciting and giving feedback effectively where required.
Developing a vision & strategy that delivers growth and efficiency in customer acquisition and customer value.
Championing a measurement culture that puts a measurable value on each customer & marketing touchpoint.
Turning complex data and information into actionable insight that answers strategic questions and drives business strategy.
Building relationships with senior stakeholders with confidence in influencing and challenging at all levels when required.
Working collaboratively with senior stakeholders to align cross functional strategies.
An analytical mindset & result orientation
Demonstrable commercial acumen
Highly organised & logical approach to managing workloads and deadlines
Ability to build relationships and collaborate with all levels of the business
What you’ll get in return
Holiday – 25 days rising to 30 with length of service
A day off for your birthday
Healthshield health cash plan
PERKS Benefits Platform – access to discounts and cashback with hundreds of retailers
Smart Working –Thisprovides the opportunity for allof our employees to have more choice and flexibility when it comes to deciding where, when and how we workwithin the UK
Discounted Audley trips and access to staff travel discount websites
Sabbatical leave
Enhanced family leave
Long service awards
We believe it's our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment.
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