Head of Brand Marketing - Running App

A pivotal senior marketing position has just become available with one of the UK's most exciting running brands! The business is in a very exciting place right now and having just secured another round of investment, they're now looking for a Head of Brand Marketing to help shape the brand's identity & position them as the number one running brand!
The role
Leading the core functions of brand marketing - social content, podcast, events, and marketing collateral.
Spearhead the social media content strategy, and the team, to maintain and grow the social media presence
Identify a deep understanding of both the customer base and market competitors, through in-depth analysis and gathering market insights
Define and input brand strategy, copy and creative look and feel to ensure cohesive messaging across all channels
Development of new ideas and an openness to experimenting with new approaches, utilising brand ambassadors, influencers and partners.
Management and development of the marketing & content team
The ideal candidate
Demonstrable experience in a similar level brand marketing focused role, within a running, fitness, or wellness focused business
A deep understanding of the fitness landscape and an ability to tap into trends, whilst assessing the best way to make the business stand out in a noisy market.
Strong team leadership experience, with a passion for getting stuck in whilst also steering the team towards the longer-term goals!
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.