Group Strategy Director

Edit deliver data solutions, customer acquisition and retention campaigns for some of the world’s most recognised brands, including Jaguar Land Rover, Shell, Tesco Bank, and The British Heart Foundation. With bespoke planning, campaign delivery, data strategy, and our technology expertise, our teams navigate Clients’ needs to find the right solutions for their business.
We are a B-Corp certified business, meaning we meet the highest verified standards of environmental performance, transparency and accountability. We’re also a proud member of Ecologi, allowing us to fund climate projects and carbon offset our people’s footprint. You can find out more about our journey
here
.
Our benefits include enhanced employer pension contributions, life assurance, wellness reward programmes, critical illness cover, private healthcare, and many others.
We embrace an environment that's fun, supportive, and nurtures curiosity, and provide a hybrid flexible working environment for our people.
We are inclusive and actively celebrate diversity, so welcome all applications regardless of age, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, marriage and civil partnerships or disability (please let us know if you require assistance at any stage to accommodate your needs by dropping an email to
#####
).
The Purpose of the Role
To be responsible for leading our ambitious team of planners and bringing knowledge of best-in-class, award winning CRM and marketing automation programmes for our centres that foster profound customer connections and yield enviable results.
How will you spend your time?
Lead on major clients, ensuring that effective CRM strategy and plans are in place, and the planning resourcing requirements are understood and accommodated.
Research and identify insight that enables the development of compelling strategies that translate client goals into actionable communications and media briefs.
Develop customer-centric strategies that identify sources of growth and define the role of CRM in unlocking value for the client.
Work closely with the extended team to plan CRM activity, from distilling project briefs to developing customer journey designs, messaging matrices, communications architecture, content plans and other related campaign documentation.
Own the narrative for major presentations, creatively crafting information into concise stories that engage, inspire and motivate our clients to action recommendations.
Build trust with key clients to become a valued advisor by demonstrating relevant expertise and offering ideas to help them meet their business and personal goals.
Lead major new CRM pitches by understanding the nature of the brief and client requirements, lead solutioning across team and partner with commercial for response development.
Support and work with the leadership team to evolve the strategy for the Salocin Group and position the business for success.
It’s important that you are experienced in
Strategy & Planning that has evolved in today’s advanced data and MarTech ecosystem and what it takes for clients to maximise their investments in these omnichannel campaign orchestration enablers.
Customer journey and CRM campaign planning, with a well-rounded understanding of direct response craft, including proposition development, contact strategy design, content planning and engagement techniques.
Demonstrable experience of presenting complex strategies in a digestible and actionable way.
An appreciation of behavioral insight and other research disciplines that develop deep customer understanding to invoke a human response to marketing communications.
A respected team leader, with examples on how you have focused your team and wider specialists to deliver value.
The Recruitment Process
We will review all applications and reach out to arrange an informal 30-minute chat to talk about you and tell you more about Edit.
This will be followed by a 2 nd
stage interview with the Hiring Team. In some circumstances we will change the process to accommodate the type of role we are recruiting.
We like to keep it simple and aim to complete the process within a few weeks’ time. We will keep you updated throughout the process.
What you need to do next
Please note, you don’t have to have it all to be a great fit - you may even teach us
something about what we should be looking for!
If you are passionate about this opportunity and great at what you do, then we would love to hear from you! Simply click the 'Apply' button or for further information, contact our People Team on #####.
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