Group PR Manager

Apply now
Job no:
547417 Work type:
Full time Site: RedditchCategories:
Marketing Location:
Worcestershire Salary: £50,000 - £60,000 plus benefits dependent upon experienceJob Purpose:Reporting into the Head of Marketing you’ll manage the development and delivery of the Group Communications strategy covering internal and external communications channels. You will manage all of Halfords external reactive and proactive PR activity across consumer, corporate, financial, public affairs. You’ll manage the wider organisational approach in relation to issues and crisis communications across PR, social and supporting customer services with responses.You will be the company’s principal PR advisor managing PR agencies and the overall PR budget. You will also develop an integrated PR strategy that delivers on Halfords strategic and commercial objectives.In addition to delivering a regular drumbeat of positive news for the company, you will work closely with the investor relations team financial trading updates to the city. You will also lead the business response to crisis situations, including coordinating cross functional teams to deliver the best outcome.To support the company’s commercial objectives, you will work with the marketing team, commercial teams, and marketing agencies to deliver proactive consumer PR campaigns and activity. You’ll be assisting in the strategy and delivery of core corporate internal communications to help drive advocacy and engagement of colleagues with timely and relevant internal communications. You’ll act as an adviser to key stakeholders providing advice and support on messaging and internal communications best practice.The role has a high workload and requires experience, integrity, resilience, , tenacity, strong commercial and political awareness, great stakeholder management as well as sound judgement to protect and enhance Halfords reputation externally.Key Accountabilities:Crisis PR: Business’s response in crisis situations and accountable for the external reputation of the companyPublic affairs: Leading on response to policy, engaging with MPs/Ministers and briefings for meetings.Media relations: Represent Halfords with media and other bodies / partners as appropriate.Investor relations: Part of the investor team delivering financial results updates to the cityVoice of motorist/ cyclist: Cultivate halfords reputation as the trusted voice of the motorist and cyclist.Internal communications: Drive employee clarity, advocacy and engagement through internal communicationsScope of Role:This role sits within the wider Marketing team:Development and delivery of an integrated PR strategy covering consumer, corporate, financial, and public affairs areasAct as Halfords principal PR advisor leading the business’s response in crisis situations and accountable for the external reputation of the companyManagement of PR agencies to deliver a hard-working ‘always on' press office and wider campaigns and initiatives.Ensure PR is integrated into multi-channel marketing plans including campaigns, product launches and range reviewsManage the delivery of internal communicationsBuild strong relationships across the businessDrive LFL improvements in PR metricsReinforcement of our category specialist positions in motoring and cycling specialist media.Part of the investor team delivering financial results updates to the citySupport the CEO during media interviewsRaising profile and priority of PR with key stakeholders across the business leading PR monitoring and evaluation.Requirement to work out of hours to manage crisis or exceptional PR related situationsRepresent Halfords with media and other bodies / partners as appropriate.Devise and deliver a programme of public affairs activity including leading on response to policy, engaging with MPs/Ministers and briefings for meetings.Monitor, measure and evaluate effectiveness of internal and external communications activity.Key Skills & Qualifications:Experience in consumer, corporate, financial public relations and public affairsPR experience in retail or a services environment or a journalist backgroundStrong crisis management and brand reputation managementExperience of managing internal communications in a large organisation.A strong sense of what makes news, with creative flair to ensure Halfords Group stands outA track record of devising successful plans to maximise relationships with partners and associated partners to benefit wider GroupDemonstrable experience providing media handing advice at board levelUnderstanding the importance of cross channel campaigns and a strong track record of devising PR plans and campaigns, driving positive PR to increase footfall and sales online and in-store.A strong track record of building and maintaining relationships with the media, as well internal and external stakeholdersStrong planning and organisational skillsStrong writing, interpersonal and cross-functional working skills to manage teams and agency partnersAbility to work autonomously and manage numerous projects at any one timeUpdate your details, view your application and progress.
#J-18808-Ljbffr