Group Marketing Director

Position Overview:
As the Marketing Director, you will play a pivotal role in developing and executing comprehensive marketing strategies that elevate our brand presence, drive consumer engagement, and support our expansion goals. Reporting directly to the CEO, you will lead a talented marketing team and collaborate closely with cross-functional stakeholders to
achieve key business objectives.

What the right candidate will require to have ( Please note - we will be in touch after reviewing your CV and only if you fit key metrics to the role at hand )

• Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven track record of success in marketing leadership roles (Conusmer Packaged goods sector would be DESIRED)
• Deep understanding of marketing principles, consumer behavior, and brand management
  strategies.
• Proficiency in digital marketing tools, analytics platforms, and e-commerce platforms.
• Demonstrated ability to lead cross-functional teams and collaborate effectively with internal
  and external stakeholders.

Key Responsibilities:

• Strategic Planning and Execution:
• Develop and implement a cohesive marketing strategy aligned with the company& overall objectives and growth targets.
• Identify market trends, consumer insights, and competitive landscapes to inform marketing strategies and initiatives.
• Drive brand positioning, messaging, and differentiation strategies to enhance market penetration and brand loyalty.
• Brand Management and Development:
• Oversee brand development initiatives, ensuring consistency, authenticity, and relevance across all touch points.
• Manage brand assets, including visual identity, packaging design, and brand guidelines.
• Cultivate brand partnerships, sponsorship, and collaborations to amplify brand reach and visibility.
• Product Marketing and Innovation:
• Lead product marketing efforts, including new product launches, packaging innovations and product life cycle management.
• Collaborate with R&D and brewing teams to identify market opportunities and develop
• compelling product offerings that resonate with target consumers.
• Conduct market research and consumer testing to validate product concepts and inform product development decisions.

The Recruitment Co. is an equal opportunities employer and we're committed to diversity and inclusion in the workplace.