Group Loyalty Manager

Group Loyalty ManagerThe key requirement of the role is to analyse the purchasing habits of our clients customers to generate weekly product initiatives, delivered via their mailer to appeal to all their members, thus increasing the frequency of their store visits and average basket spend.You will be responsible for:Emails to the Club databasePlanning of mailer schedule and liaising with department heads & category managers to ensure a holistic and commercially minded approach to the balance of departments, messages, and products throughout the year.Reviewing data on mailers such as open rates, click rates, unsubscribes & bounces to ensure emails are delivered correctly and identify successful mailersReviewing data on offers featured in the mailers to assess take-up and success.Organisation and production of all companies mailersSourcing images from departments or Design studioWriting/re-writing copy for mailers to suit the companies voice and mailer styleEnsuring all DC offers are loaded with RST in time for mailer launchChecking all linked content, and store listings are correct, working, and effective.Managing engagement with the "club" within their sites & with customersProduction and administration of relevant reports for use by Store Managers and CSMs to measure their success vs group and coach their teams, using metrics including:Swipe rate (loyalty transactions as % of total transactions)Conversion/signup rate (new signups as % of non-loyalty transactions)Member lapse rate (% of members who have not scanned their card in 12 months)Member activity rate (% members who have used their card within set period i.e. monthly)Net membership growth (signups - lapsed members as % of total membership)Average loyalty spend vs average non-loyalty spend.Average transaction count per member within a set period i.e. monthly/annuallyAnalysis of loyalty data by centre to identify weaknesses and opportunities within the group to ensure a holistic delivery of the DC and data integrityAnalysis of operator scanning rate report to assist centres in identifying weak team members skewing their dataAnalysis of all available reports to identify new ways to enhance our delivery of the DCWorking with individual centre management teams to assist them in understanding and delivering best practiceThis would suit someone within Loyalty Management ideal from a retail backgroundYou must be anayltical in your approach and looking for an exciting new role you make your own
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