Global Talent Marketing Partner

ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. As a company wholly owned by a foundation, ZEISS is rooted in and committed to responsibility in all its activities. As the pioneer of scientific optics, we continue to challenge the limits of human imagination. With our passion for excellence, we create value for our customers and inspire the world to see in new ways.
The semiconductor industry, e-mobility providers, Nobel Prize winners, medical clinics and ophthalmologists, film makers and eye care practitioners – to name but a few – rely on ZEISS. Its optics are needed to manufacture microchips, research infectious diseases, manage the quality of electric cars and windmills, provide the best possible treatment for brain and eye surgery or create award-winning films.
The company was founded in 1846 by Carl Zeiss, who anchored precision, a commitment to innovation and the creation of real value for customers and society. In 1889, Ernst Abbe established the Carl Zeiss Foundation in memory of his partner as the sole owner of ZEISS, until today the foundation is exclusively committed to promoting science and progress. As a pioneer of corporate responsibility ZEISS is following a clear path: To enable customers to achieve their goals with value-added solutions developed and manufactured in a responsible manner.
Today, about 44,500 employees globally in almost 50 countries work hard to fulfill and exceed customer expectations. They generated annual revenue totaling more than 8.8 billion euros (FY 2021/22) in the four ZEISS segments Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. Currently, 14.5 percent of revenues is invested in science and R&D. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global challenges.
Purpose of the Role:
As a Global Talent Marketing Partner at ZEISS, you will join as an integral part of the Global Talent Attraction Team and its growing operations, leading and supporting recruitment marketing initiatives within The Hub. You will be developing strategies for attracting and retaining talent worldwide for ZEISS.
You will lead and contribute to attract top tier talent to ZEISS with creating and implementing compelling recruitment marketing campaigns, targeted at potential candidates leveraging various channels like social media, job boards, events etc. To support your informed decision making, you will be expected to monitor and analyse market trends and competitor strategies to inform your approach.
Key Objectives and Requirements of the Role:
Developing targeted recruitment marketing campaigns to engage and convert passive candidates.
Expanding talent pipelines by leveraging diverse sourcing channels and strategies.
Strengthening collaboration between Talent Attraction and Hiring Communities to align talent acquisition goals.
Monitoring and analysing recruitment metrics to track the effectiveness of marketing efforts and drive continuous improvement.
Required Knowledge & Experience
Must have:
Proven experience in performance and online marketing, recruitment marketing, employer branding or talent acquisition.
Strong understanding of digital marketing tools and techniques, including social media platforms and analytics.
Excellent communication and collaboration skills to work effectively across teams and regions.
Ability to think strategically and adapt quickly to changing priorities in a dynamic global environment.
Desirable:
Bachelors degree or equivalent in Marketing, Human Resources, Business Administration or related field.