Global Marketing and Business Development Lead – Healthcare and Life Sciences (HLS)

Global Marketing and Business Development Lead – Healthcare and Life Sciences (HLS)
Business Services | Multiple Locations Global Marketing and Business Development Lead – Healthcare and Life Sciences (HLS)Description TheGlobal Marketing and Business Development Lead – Healthcare and Life Sciences (HLS) willbe responsible for developing the go-to-market strategy, plan, and global BD & marketing programs for the Global Industry Group (the "Group"), working closely with the Global Steering Committee.
Responsibilities:
Client
Work with sector client teams to generate demand for high-value services and drive more profitable, institutionalized client relationshipsIdentity the target global clients within the sectorUtilize research and client intelligence to understand sector needs and the competitive landscapeProvide input into high-value pitches in the sector
GPG Marketing
Define the IG value proposition and communicate through core marketing materials and engaging campaigns and eventsEstablish a differentiated value proposition and associated messaging and integrate into core marketing materialsCreate a core set of client-facing global marketing materials to include; global capability statements, pitch materials, a curated list of landmark deals and matters, case studiesShape high-impact campaigns and events to deliver a pipeline of opportunities and ROI
IG Solutions and Services
Develop distinctive client solution(s) to equip our partners to sell/capture high-value client work and establish the firm as counsel of choiceFocus on high-value growth opportunitiesCollaborate across PGs/IGs to develop high-value sector focussed solutionsLead on Identification and promotion-related experts and experience
Brand and Profile
Raise the profile of the Firm internally and externally (thought leadership, seminars, etc.)Develop high-impact campaigns to raise the profile of the group and selected lawyersLead on internal townhalls and strategic communications
GIG Operations
Act as a strategic advisor to the IG Chair and provide coordination across KM, BD, and Client teamsLead on SC engagement and priorities.Manage business plan execution and prioritizationManage IG budget and investmentsCollaborate with regional/alliance teams on implementation
Skills and Experience:
Significant post-qualification business development and/or marketing experience in a law firm or other business services organization.Excellent English language skills (verbal and written) and the confidence to communicate in a multi-cultural, multi-level environmentExperience working directly with senior counterparts on strategy and executionManagement and influencing experience with direct reportsExcellent time management and organizing skills; ability to prioritize and manage time to meet deadlinesStrong word processing and spreadsheet skills
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