Global Account Director (Dyson)

ABOUT US
Team Cyclone is an IPG team dedicated to Dyson. A beacon of innovation, it is a unique part of IPG Mediabrands, run out of UM but incorporating people from all parts of the network.
Dyson is not an ordinary brand. Which is why we’re looking for extraordinary people to join us. We promise an exciting journey of learning, discovery and breaking down barriers.
You can read more about our promise to Dyson on the next page, but our vision for Team Cyclone is one of a unified team working collaboratively across agency brands, borders and departments to create outstanding work.
You will get the opportunity to work with, and learn from, some of our smartest people as we pave the way ahead for Dyson’s marketing and advertising efforts across the globe.
Above all, we are looking for people who are proactive in building bridges, whether that be through team events, collaborative brainstorms or simply picking up tasks that seem to have fallen between a few chairs. People who use their curiosity and questions to open unexpected doors and solve problems.
We aspire to have ‘one global voice’, which leaves little room for ego on the team. We focus on doing what is right – not being right. Listening more than talking. It means we are open and honest with each other and that we hold each other accountable to ensure execution is on point and always joined up.
You will need to be comfortable balancingshifting priorities, delivery pressures andthe challenges thatcomefrom being partof a matrix organization, but for the rightcandidate the awards and opportunities forpersonal career growth are high.
ABOUT THE ROLE
An exciting opportunity to join the team working across Dyson in a global capacity collaborating across 43 markets. As Global Planning Director you will play a significant role in the team, driving forward innovative thinking and media planning excellence from budget setting to innovation & big ideas.
As Global Planning Director you will be at the centre of developing global strategies across Dysons three Business Units (Home, Beauty, & Wearables). You will work closely with the Global Head of Planning and be responsible for a team who deliver across planning, operations and account management. You will also work closely with our strategy, audiences, analytics, and performance functions to build the plans to launch future Dyson innovations. You will be highly organised, personable, collaborative and team-oriented, with confidence in leading a piece of business and will look to nurture and develop talent within your remit.
KEY TASKS AND RESPONSIBILITIES
To gain the respect and trust of all relevant client personnel by demonstrating knowledge, commitment and enthusiasm for their business:
Client Leadership:
Place the client’s needs at the heart of all delivery and build strong, meaningful relationships with client peers
Anticipate Dyson needs and ‘next-questions’ to bring leadership and true consultant value to your client relationship
Build your understanding of Dysons business to identify areas where Team Cyclone can overcome challenges and unlock new opportunities of growth for UM & IPG
Deliver ‘best-in-class’ work as the standard for both internal & external documents and presentations
Work closely with senior team members and build strong relationships within Team Cyclone (globally, regionally, and locally), across UM & IPG, our key day-to-day clients, our global media partners
Strategy & Planning:
The primary role of the Global Planning Director is to deliver central strategy and planning guidance across Dyson Business Units accelerating our local markets by delivering global excellence
You will work across Dysons Home, Wearables and Beauty categories, and other project based work
You will lead planning deliverables across global NPD & annual planning workstreams, working with a team to develop guidance across audiences, budget setting, phasing, comms architecture, big ideas, channel inspiration and measurement
Work with our analytics function and Head of Planning to build global budget setting & investment guidance
Work closely with our performance team to ensure growth strategies are built into everything we do
Be able to own & direct the end to end delivery of briefs from planning requests to PCAs
Lead on planning capability projects that support accelerating both Dyson and our teams(e.g planning for attention / journey based planning)
Play a leading role in identifying new frontiers (innovation) and working on processes to bring them to market alongside regional and local teams
Play a leading role in shaping our processes, WOWs and solutions, in order to effectively deliver guidance across our regions and 43 markets
Take a leading role in executing our planning product and look for ways to improve and evolve it
Play a supporting role in nurturing our media partnerships from growth partners to JBPs
Regional & Local Market Governance:
You will provide support to our regional functions and local markets when it comes to strategy & planning and other projects related to accelerating Dyson and IPG growth
Lead regular communications with regional teams and local markets, implementing governance frameworks
Foster deep and productive relationships with regional and local Team Cyclone teams, share best-practices from across the markets, escalate challenges to regional and global leaders and celebrate successes.
Embrace and contribute to regular central forums on calls, in meetings and within collaboration spaces such as Microsoft Teams and Asana to build the shared culture across Team Cyclone and wider UM teams
ABOUT YOU
You have previous media agency experience
You are an experienced comms planner across offline and online media channels
You are confident with planning tools and ability to budget set
You have local market planning experience
You have excellent communication skills
You enjoy working in a team environment that promotes collaboration
You have strong project management skills, being able to manage multiple projects at once
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess ##### you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
Free breakfast and free lunch
Early finish Fridays
Core Hours (Mon-Thurs, flexible start/finish times)
Retail discounts
Electric vehicle salary sacrifices car scheme
Wellbeing programme, including Headspace & flu jabs
Interest free season ticket loan
Paid time off for Volunteering
Group Income Protection
Life Assurance
Private Medical Insurance or Health Cash Plan (dependent on level)
Group Personal Pension Plan with matched contributions from 3-6%
Generous Parental Leave & Pay
Independent mortgage advice
Financial education
Employee Assistance Programme
Free eye tests
Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
#J-18808-Ljbffr