Executive Director Strategic Marketing

Job Description
Job Location: It is a Global role for Europe, United Kingdom and Dubai
About ETS:
For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include
TOEFL®, TOEIC®, GRE® and Praxis® . Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.
Position Summary:
The Executive Director, Strategic Marketing, ETS Brands leads all strategic marketing activities across ETS’ existing lines of business. The Executive Director plays a key strategic leadership role with the organization and provides marketing expertise and strategic, solutions-oriented counsel to brand stakeholders and cross-functional partners - internally and among global, regional and key local partners.
Strategic Marketing and Planning:
Overseeing the creation of demand-driving marketing program to create business growth (including all marketing messaging). Identify ways to maximize market demand and in-market success and drive synergies across franchises and brands to improve marketing programs
Balancing the ETS brands within the portfolio to meet larger organizational goals and insure the long-term health of the business. Appropriately positioning brands while taking risk mitigation and market opportunities into consideration
Leading the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insights
Ensuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritization
Allocating the budget at a line of business level and securing additional resources for potential opportunities and relinquishing resources when appropriate
Equity Management:
Leading efforts to protect and develop brand equity
Product Development:
Providing key input to Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses
Collaboration and Talent Management
Develop marketing talent and team succession plan
Fostering a high-performance environment and culture of collaboration, strategic thinking and business innovation
Adhere to ethical standards and comply with the laws and regulations applicable to your job function
Strong collaboration and communication skills
Demonstrated ability to influence cross-functional teams and senior management to impact decision-making
Demonstrated ability to influence alignment to execute against strategic growth plans
Ability to think analytically and strategically to understand complex or ambiguous problems or issues
Coaching and mentoring skills
Knowledge of Microsoft Office products
Required Experience:
A Bachelor’s degree is required; an MBA in Marketing or equivalent degree is preferred
A minimum of 10 years of progressive marketing experience is required
International/Multicultural experience is preferred
Demonstrated track record of market leadership, including advertising and marketing plan development is required
Demonstrated track record in identifying winning consumer insights, growth opportunities and priorities
Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management and Program staff
Experience working with global partners