Events Marketing Executive

An amazing opportunity has arisen for an Events Marketing Executive with a Media & Events company that works with clients across the globe arranging exhibitions to promote climate change, sustainability etc.

• Based in Guildford


• £34,000 - £37,000

Job specification:

• Promote the show to delegates and exhibitors in line with the marketing strategy


• Execute the marketing campaign and report on effectiveness and results, ensuring all elements achieve the required performance criteria


• Develop and manage the creative and design process for marketing materials.


• Work with the sales team to create campaigns focused on new client growth and increased client retention.


• Work closely with the Marketing Manager to develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging.


• Be the lead in messaging and writing regarding our outbound reach to our customers.


• Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.


• Regularly review marketing plan, response rates/KPIs, attendee demographics, and industry best practices to ensure marketing efforts are practical and successful


• Execute community building and social media strategies that drive engagement, interaction, and brand affinity and could improve the audience experience.


• Manage marketing budgets and purchase orders and liaise with Finance on reporting requirements.


• Database management, list management, and development with the support of business intelligence and data teams.


• Provide accurate and timely reporting of key marketing statistics and forecasts.

Person specification:

• Exceptional writing skills in English.


• Ability to produce creative and well-thought-out marketing plans.


• Ability to manage multiple projects and deliver them on time and within budget.


• Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)


• Understanding of data protection regulations and experience in ensuring compliance in relation to email marketing/data sharing with third parties.


• Experience in devising and implementing digital marketing strategies and campaigns.


• Understanding and experience utilising digital marketing tools (e.g., Google Analytics, Google Ads)


• Ambition to develop your marketing career.


• Exceptional attention to detail - in the events world, little things matter.


• Flexibility to accommodate extended working hours as needed around key show times.

Additional Information:

• Based in Guildford


• £34,000 - £37,000


• 25 days annual holiday plus an extra 2 weeks over Christmas and New Year


• Casual office attire


• Company events

Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice!

Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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