Email Marketing Specialist

Email Marketing Specialist - Contract opportunity Contract Length: 3-6 months initiallyLocation: London based - Hybrid working Daily rate:£#removed# based on experience Our client is hiring a Subject Matter Expert to support with the delivery of improvements around email operations and email preference management.This is a contract opportunity to support with road-mapped projects, and will contribute to the wider revenue operations strategy of the company.Strategy Development and Execution: Develop and implement a robust email marketing strategy that aligns with the business objectives. Demonstrate expertise in email flows to achieve exceptional engagement.Audience Growth: Collaborate with the broader marketing team to grow the email subscriber base while maintaining high engagement levels, utilising segmentation and personalisation strategies.Campaign Management: Plan, execute, and optimise email campaigns, including newsletters, promotional emails, and targeted outreach, to meet specific marketing goals.Analytics and Reporting: Analyse campaign performance and subscriber behaviour to guide future strategies, using data to drive decisions and report on ROI and effectiveness.Collaboration and Innovation: Partner with content, design, and marketing teams to ensure cohesive brand messaging and explore innovative email marketing techniques and technologies.
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