Email Marketing/CRM Specialist for Lifestyle Group

Job DescriptionWe have teamed with an incredible group in the gifting space in order to help them to find a talented Email Marketing Strategist/manager to join their growing Marketing department.This is a role with a difference in that they're looking for somebody with the technical and analytical ability to own email flows, but also the creative eye to lead the charge in the creation of assets and email content that will drive engagement and conversions.The roleThey need to be detail oriented but also creative Email Marketing/CRM Specialists that have the experience to manage Email/CRM end-to-end (from automation and trigger emails through to BAU, SMS and more). They also have a solid data function to help support with things such as detailed customer segmentation efforts.Creative as well as analyticalWorking across three of their core brands, In addition to the day-to-day ownership of email flows, this person will also ideally have a flair for creativity and be happy to put together creative emails and assets with the help of a fully stocked content and design team.The ideal person will have experience of working with solid personalisation and automation tools, whilst also being able to create engaging content.Migration and technical responsibilitiesYou'll be responsible for helping to lead the migration from Mailchimp to a chosen provider, and will play a key role in deciding which one to go for.Other responsibilitiesCustomer Journey Management: Oversee and continuously improve the customer journey, ensuring engaging and efficient interactions at each touchpoint and create exceptional visual journeys for customers.Email Content Creation: Work with the relevant teams to develop, design and execute weekly email content that resonates with the audience and drives engagement.Automated Email Strategies: Implement and manage automated email campaigns thatcater to various customer segments.Management of third party toolsSalary40-45KLocationLondon offices 3 x a week and then work from wherever you like.
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