Email Marketing Campaign Manager (FTC - 7 months)

Apply Now Email Marketing Campaign Manager (FTC - 7 months) at OLIVER
London, England, United Kingdom/Canary Wharf
Location:London, England, United Kingdom/Canary Wharf (Hybrid)ROLE MISSIONWorking in partnership with our client, the Email Marketing Manager will quickly slot right into this fast-paced, deadline-driven team, elevating business results by leveraging data, technology, channels, and creative expertise to deliver clear, customer-centric marketing communications. You’ll have the right skills and experience to ensure you hit the ground running and add value from the off.THIS ROLE IS RIGHT FOR YOU IF...
You are a strategic thinker, with strong ability to shape strategy and convert into tactical execution
You have a command of modern marketing techniques, applying customer segmentation techniques, understanding and applying value-based marketing principles
You have a track record of delivering results with strong attention to detail, and a reputation for consistent delivery
You show appreciation of commercial consequences of marketing decisions
You are creative and enthusiastic, never content with the mediocre, wants to be first and best
You are comfortable with ambiguity and transformation, someone who can thrive and inspire others in/to change
You are collaborative, listen and engage with all levels of the organisation and our Colleagues, Customers & Clients - you genuinely believe in the power of ideas and solutions from those
You believe anything is possible with the right mind-sets, behaviours & capabilities
You have the ability to understand, and then navigate the internal workings of the client. You’ll achieve this by developing strong & meaningful stakeholder relationships with key contacts from across the department – relationships that are based on mutual respect
You are an advocate for promoting positive sustainable behaviours and able to put a sustainability lens on the strategic and creative process.You will be open and willing to attend Change the Brief training and soak up recommended research and reading about sustainability issues.ABOUT THE TEAM YOU WILL BE JOINING You’ll be working directly with our client team as part of their Marketing Team and they will manage your workload. They live and breathe Financial Services marketing so we’d want you to share their enthusiasm for it too, ideally, with some experience of Financial Services. If you don’t have that, we’d certainly expect you to have experience of working within a medium to large corporate business and understand the governance, logistics, management and people skills this requires.
As this is a hybrid WFH role (we’ll expect you in the office two days a week), you’ll need great connectivity at home to use the laptop we’ll supply you. WHAT YOU WILL BE DOING IN YOUR ROLE This is a busy and varied role with lots going on.
Key responsibilities will include:
Manage and deliver the daily strategic and tactical operations of the email channel including understanding the end to end campaign management process within Salesforce Marketing Cloud while conforming to best practices and providing Quality Assurance
Influence stakeholders using technical email expertise to ensure best practice is applied across Salesforce account set up; template module creation and execution success in terms of build, design, layout and optimisation
Work with agency partners and internal brand teams on email template design, ensuring imagery is on-brand and fit for purpose for use in email journeys
Monitor email trends in the wider market with a view to sharing any insight or lessons with the team
Be responsible for briefing Targeting Team on data requirements and securing Demand & Planning resource to deliver data on time
Schedule and manage all emails through Air Traffic Control process ensuring on time delivery
Apply excellent qualitative and quantitative analytical skills using dashboards and reporting tools to measure engagement and commercial KPIs against internal and external benchmarks and to provide detailed analysis and insight on ‘Always On’ and campaign activity to inform and continuously improve future email communications
Take ownership of defining, reviewing and updating the control processes behind the design, build and send of marketing emails for the Wealth Management and Digital Investing businesses. This includes training Marketing Managers on Segregation of Duty Controls and to continuously identify and deliver on necessary improvements to ensure flawless execution of email communications
Deliver a test & learn plan (email subject line testing, content testing, etc) to drive business outcomes
Create and manage third party prospecting databases including sign-up forms and registration emails
Build strategic working relationships across a number of teams including Marketing Centre of Excellence, Group Brand, BX Demand & Planning, Virtual Channels, Digital Production, Data Privacy and Compliance.
Ensure a robust email resilience communication plan is in place, regularly reviewed and tested.
Stakeholder Management and Leadership:
Manage email demand from key stakeholders across the Wealth Management, Smart Investor and Plan & Invest business
Support relationships with key stakeholders across the business to ensure their needs are understood and met, to help achieve their business goals
Manage relevant relationships with Risk, Finance, Legal, Compliance and Data Privacy
Keep stakeholders informed on all key milestones and raise any issues in a timely and rational manner, providing clear recommendations
Use effective and confident stakeholder management to challenge ideas and decisions, in order to ensure that business objectives are met and aligned to marketing strategy
Decision-making and Problem Solving:
Desire to seek out and embrace new ways of working to aid acquisition, trading and the retention of customers
Strong analytical skills with ability to build data driven insights
Experience in a customer driven organisation with a customer first mindset
Risk and Control Objective:
Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise-Wide Risk Management Framework and internal Policies and Policy Standards. WHAT SKILLS WILL HELP YOU BE SUCCESSFUL
Essential Skills/Basic Qualifications:
Technical and specialised understanding of email marketing
Experience with email platforms, design tools and languages (Salesforce, Photoshop, Dreamweaver, SharePoint, HTML/CSS Coding)
Effective communication skills - the ability to listen, interpret and articulate complex information relating to the application of Brand guidelines, email optimisation and performance in order to influence and guide senior leaders, colleagues and external agencies
Experience in Financial Services industry
Digital marketing experience
Knowledge of email best practices, technologies and engagement trends
Time management skills – must be able to manage workload independently in order to hit all deadlines and appropriately communicate any risks.
Project management - Strong organizational skills, maintain accurate project records, complying with all control and regulatory requirements.
WHEN YOU APPLY…. please indicate your salary expectation, availability and location as we will not be able to progress your application without these. ABOUT OUR COMPANYLots of agencies say they're different. OLIVER is.OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.OUR VALUESWe are a company built on our values, we have given you a brief overview below but would love to tell you more.Be Ambitious to succeedBe Imaginative to push the boundaries of what’s possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsWe've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
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Please say yes or no as to whether you have worked for the following agencies in the last 7 years, Inside Ideas Group, Aylesworth Fleming, MORE, OLIVER UK, Dare or Adjust Your Set
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When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing #####
or Adjust Your Set (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing #####
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