Director, Strategic Partnerships, EMEA, UK

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About Attentive:
Attentive is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey's Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
Attentive's growth has been recognized by Deloitte's Fast 500, Linkedin's Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
As the Director of Strategic Partnerships, EMEA at Attentive, you will be responsible for developing and executing a strategy to drive regional revenue growth via our partner ecosystem. Your primary objective will be to grow, activate and engage a regional partner ecosystem - acquiring new agencies & tech partners for our partner program, nurturing relationships with existing partners and identifying resellers to expand into new geos. This role requires self-starter and ownership mindset, self-motivation, strategic thinking, the ability to build with an eye toward scale and effective collaboration with cross-functional teams.
Why Attentive needs you
Develop a regional partnerships strategy: Conduct market sizing, segmentation, and prioritization of partner segments Define strategic initiatives to drive agency growth and revenue. Identify opportunities for expansion into new partner categories & verticals.
Acquire New Agencies: Identify potential agency partners that align with our business objectives. Proactively engage with agencies to communicate the benefits of our partner program. Collaborate with the sales team to negotiate and onboard new agency partners.
Build and Grow Partner Relationships: Implement a range of 1:1 and 1-many activities, such as events, webinars, and community engagement, to foster relationships with agency and tech partners. Act as the primary point of contact for regional partners, addressing their needs and concerns. Develop strategies to deepen engagement and drive increased partner participation.
Cross-Functional Collaboration: Partner closely with marketing, sales, partner enablement, and product teams to understand partner needs and align them with our offerings. Advocate for partner feedback and collaborate with product teams to incorporate partner needs into the product roadmap. Collaborate with marketing to develop partner-specific campaigns and materials.
About you
Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
5-10+ years of experience in agency partnerships, business development, or sales roles within the Martech (or adjacent) industry in the UK with experience expanding to new geos across EMEA
Experience managing partnerships across agencies, ISVs, SIs and consultancies.
Experience with Email and/or SMS marketing is a strong plus.
Strong understanding of marketing technology, trends, and best practices.
Excellent communication, negotiation, and relationship-building skills.
Strategic thinker with the ability to analyze market data and make data-driven decisions.
Demonstrated leadership experience, including developing a team and driving results.
Ability to work independently and remotely while maintaining high productivity.
Willingness to travel up to 30% of the time for conferences, events, and partner visits.
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other's champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive's success
Learn more about AWAKE, Attentive's collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.
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