Director of Marketing

Compensation $175,000-$195,000 per year
Responsibilities
· Maintain and iterate on a comprehensive demand generation strategy, which includes plans by vertical, by geography, by market segment and by product
· Lead, scale, execute, and optimize high-performance ABM and digital demand gen channels to scale and nurture inbound leads to deliver to our aggressive demand generation goals and sales success
· Build and manage a team of campaign managers, as well as manage contract resources and third-party agencies
· Develop and track comprehensive metric reports and adjust activities based on results
· Partner closely with Sales to ensure alignment on strategy, resources and messaging
· Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
· Analyze the competitive environment and industry trends, provide insight, recommendations and go-to-market strategies based on impacts to our customers and business.
· Measure ROI, KPI’s and assess budget needs to support key initiatives and marketing efforts.
· Work closely with cross-functional teams to refine product messaging and approach, manage product launches
· Experience in optimizing lead management processes, optimizing lead scoring models
· Experience in event management is a plus
· Define and manage program budgets
Qualifications
· Proven success in successfully running demand gen marketing programs for B2B SaaS companies as determined by pipeline growth, attributed revenue, program ROI
· BA/BS in marketing or business; MBA or equivalent experience preferred
· 10+ years of marketing experience
· 5+ specific to demand generation
· SaaS organization and Start-up experience preferred
· Strong leadership skills, proven ability to build, motivate, and lead team to achieve results
· This role will initially be a player-coach model with the ability to carry an individual contributor workload in addition to leadership responsibilities
· Experience with WordPress, 6sense, Marketo, Salesloft, Tableau and Salesforce preferred
· Experience with budgeting, SEO, PPC and PPL
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