Digital Merchandising Manager

Job Description
The role:
Are you an ecommerce trading professional with a record of building brands across multiple shopping platforms? If so, this is the perfect role for you! This is an exciting opportunity within a fast-growing health and wellness scale-up… you’ll be responsible for managing 4 ecommerce channels including brand website (Shopify), Amazon (alongside an external agency), online retail (customer accounts such as Boots, Holland and Barrett) and TikTok within this ground-breaking organisation.
Who we are:
We’re on a mission to revolutionise the way people access the best advice and cutting-edge solutions for their hormonal health. The impact of hormone changes on health is significant – it can affect both mental and physical health and leave people feeling like they’ve lost themselves and their vitality. We’ve created a number of services and products to support customers on their hormonal health journey. This includes extensively researched supplements and our highly rated health app to support wellbeing holistically.
Our mission is to improve millions of lives by educating and innovating products to help support hormonal health. We are a fast-growing organisation with ambitious plans looking for individuals to join us on our exciting journey.
Repetition of the word 'mission' at the start of both these paragraphs - could one be changed to something else.. How about 'We're passionate about revolutionising the way people access the best advice and cutting-edge solutions for their hormonal health'.
What you'll be doing:
As Digital Merchandising Manager, you’ll be working on all ecommerce D2C channels across our international markets. You’ll execute the trading strategy and activities with excellence to deliver return on investment and sales growth. The role will report into a highly experienced Senior Digital Marketing Manager and will work very closely with the rest of the marketing team including Senior Brand Manager, Social Media Manager and in-house Designer.
You'll be responsible for:
Managing listings and executing pricing strategies alongside third parties to optimise efficiencies of range, marketing, promotions and pricing across all 4 channels.
Managing brand reputation online through managing authorised sellers and the monitoring of unauthorised sales channels and third-party resellers.
Building a new TikTok channel to deliver new incremental growth to the business, testing, learning and adapting to maximise sales in this exciting new platform.
Optimising the trading on our own Shopify websites by focusing on driving conversions, subscribers and AOV.
Working with the brand team and third-party agency to manage commercial offers and performance of affiliate marketing partners.
Working closely with the marketing and commercial teams to execute engaging product listings, promotions and creative for the ecommerce channels.
Developing a good day-to-day working relationship with our external Amazon marketing agency to maximise delivery and ROI.
Leveraging digital analytics, sales data and consumer insights to drive marketing & sales efficiencies and optimise ROI.
Using sales data to understand what promotions and offers have driven the best results to inform the ongoing trading plan.
Staying at the forefront of effective trading and marketing executions and tactics to drive maximum sales and stay ahead of our competitive set.
What we're looking for:
A proven record of achieving high levels of growth on at least one of the ecommerce channels mentioned above.
Experience of ecommerce analytics tools (such as Google Analytics, or within Shopify/Amazon).
Prior experience of using Shopify and/or Amazon Seller Central.
Strong commercial understanding.
Excellent analytical skills with a focus on accuracy and high attention to detail.
A ‘can-do’ attitude with an ability to act at pace.
Passion and desire to learn with the ability to quickly grasp new things.
A self-starter with the ability to work on own initiative.
Strong team player with excellent interpersonal and communication skills.
It would be an advantage if you have:
Experience of working in a small, fast-growing business.
A background working or interest in health and wellness.
TikTok platform knowledge.
Experience managing brands internationally across platforms.
Working with external agencies.
Further information:
The company is based in the thriving Tramshed Tech offices in Cardiff City Centre which offers the following facilities:
Co-working with other fast-growing startups.
Learning events and socials.
10 min walk to Cardiff Central Station.