Digital Marketing with Events Management BA (Hons)

BA (Hons) Digital Marketing with Events ManagementChoose an accredited Digital Marketing degree with outstanding industry links. Learn how marketing operates in the real world through expert guest speakers, projects that tackle real life business problems, work placements, sales pitches and offsite visits.Why study Digital Marketing with Events Management?Get prepared for a great career in marketing and event management. Digital Marketing and Events Management fit together perfectly. You’ll learn about social media marketing, brand management, market research and event marketing using actual business examples. You’ll learn how to develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities. This strong mix of digital marketing and event management skills will make you highly appealing to future employers.
Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. Successfully completing the course takes you partway towards a professional CIM qualification. We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
Our students graduate with a passion for innovation, teamwork and creative thinking. This mix of digital marketing and event management skills will make you highly appealing in the current job market.Abertayis widely regarded as THE place to come for high quality teaching. But don't take our word for it: Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide). UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021). Undergraduate Open DaysVisit our Dundee campus and find your place at Abertay University.Our 2024 undergraduate Open Days will be held on ... In addition to developing solutions to live business problems, in many of your modules you'll be encouraged to take part in entrepreneurial initiatives to gain additional experience of group working and industry exposure. This is also a great opportunity to work with students from other programmes of study.
Solve real business problems Students are asked to develop solutions to real business problems set by organisations from a range of business sectors, including food and drink, banking, textiles, and telecoms. Working in small teams, students have to apply their studies to practical problems currently being faced by those businesses, before pitching their solution back to the company.Watch the video to find out more.
Take part in UK wide competitions Sponsored by IBM, this UK-wide initiative sees our students competing against other UK universities in hope of winning recognition for the best solution to a social enterprise challenge through simulation activities.
We've had five teams in the final over the past nine years!
Potential careers Graduates who’ve specialised in marketing here have gone on to enjoy successful careers in all areas of marketing such as:
Marketing managers.
Advertising account executives.
Digital marketers.
Social media marketers.
Global marketing executives.
PR and marketing managers.
Brand managers.
Community managers.
Market research analysts.
A marketing degree can give you the knowledge and skills to enter a wide range of careers. Choose your path The blend of skills and knowledge, and the practical engagement throughout the course, prepares you for careers with key corporate players in the UK and abroad. Our alumni have found jobs in companies such as:
Bon Accord
Red Bull
Thermo Fisher Scientific
Procter & Gamble
Highland Spring
Unilever
RBS
NCR
Aviva
EE
Brightsolid
Amazon
L’Oreal Malaysia
We're proud to have so many graduates working all over the world.How the Course WorksIt’s flexible Tailor what you study to suit your own interests and career aspirations.This degree is part of a larger portfolio of 12 coursescovering business, accounting and marketing.
The first two years cover a common curriculum including the basics of business, accounting, and marketing. This means there’s the flexibility to swap between all of or some of the courses depending on when you join.
The course options within theMarketingstream are:
Joining us in Year 1:You can choose to specialise withinMarketing, add one of theextra subjects above to it, or even move to anaccounting or business course in year 2. In year 3 you can still move within any of the courses in theMarketingstream.
Joining us in Year 2 or 3:You can transfer within theMarketingstream at the start of both years.
Shape your own learning journey
Our academicswillprovideadvice and full support about transferring, andhelp you choose your modules as you progress through the years.
Your chosen specialism will be reflected in your degree titlee.g. BA (Hons) Marketing with Events Management- or if you choose not to specialise, you will graduate in BA (Hons)Marketing & Business.
Transfering between the courses is straightforward,so only apply for one of them.
Learning and Assessment
You’ll be assessed via a combination of methods:
Presentations
Examinations
Simulations
Work assessments.
We also haveinternational partner institutions, from the US to Asia and all stops in between,
where you can study in English for a term or a year
. This isan excellent opportunitytoboost your CV, as it showsyour willingness to experience different cultures and methods of working.
Accreditations This degree is accredited by the Chartered Institute of Marketing (CIM). It's a mark of the quality and the valuable skills our marketing students gain. Successfully completing the course takes you partway towards a professional CIM qualification.
Please note: All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English.Higher Application of Maths at grade C accepted.Below are the literate subjects we accept for entry on this course:One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; SociologyIf there is a subject that does not appear, please contact our Admissions Office (##### ) who will be able to confirm whether or not it would be considered for entry.All modules shown are indicative and reflect course content for the current academic year. Modules are reviewed annually and may be subject to change. If you receive an offer to study with us we will send you a Programme document that sets out exactly which modules you can expect to take as part of your Abertay University degree programme. Please see Terms and Conditions for more information. Introduction to Accounting - ANF101Introduction to Marketing - BMT107Managing People and Ideas - BMT103Media and the Digital Society - SOC110Year 1 Option ModulesPlease choose ONE x 20-credit module in term 1. Please choose ONE x 10-credit module and ONE x 5-credit microcredential in term 2.
Term 1
Nature of Management - BMT101Introduction to HRM - BMT106Legal Systems and Methods - LAW100
Term 2
Digital Marketing Principles - BMT209Digital Marketing Campaigns - BMT210Events Budgeting and Finance - BMT215
Year 1 MySuccess Modules - Term 2You must study and pass one MySuccess module of your choosingSuccessful Writing At Abertay - ABE102Digital Skills for University and Beyond - ABE103Dundee and Me - ABE104Research and Enquiry Skills for the Digital Age - ABE105How to Sell Your Idea - ABE106Welcome to the CommuniTAY - ABE108Wellbeing Tools and Tricks - ABE109If you have the potential and motivation to study at university, regardless of your background or personal circumstances, we welcome your application. We understand some people have faced extra challenges before applying to university, which is why we consider the background in which your academic grades have been achieved when making an offer. If you expect to receive passes in three Scottish Highers (grades A-C) and have... been in care, or are a young carer yourselfattended a school or lived in an area where not many people go to universityare eligible for free school mealsare a young person estranged from your familyare a government-recognised refugee or have asylum seeker statusare a registered pupil with sustained engagement in a targeted aspiration-raising programme such as LIFT OFF, LEAPS, FOCUS West or Aspire North ... we encourage you to submit an application.Fees and funding The course fees you'll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying.
We offer a range of scholarships to help support your studies with us.
As well as Abertay scholarships for English, Welsh, Northern Irish and international students, there are a range of corporate and philanthropic scholarships available. Some are course specific, many are not. There are some listed below or you can visit the
Undergraduate scholarship pages
. A scholarship for prospective undergraduate Business students applying from England, Wales or Northern Ireland.This is an award of up to £12,000 for prospective international undergraduate students.Two £1,000 awards for students who have overcome challenges to attend university.Meet some of our graduates and find out what they've gone on to do.Andy CampbellAndy is the Marketing Manager for Henderson Loggie Chartered Accountants.Hannah travels the world to manage her clients's online advertising with Google and its partner sites.Catherine co-owns Robertson Collaborate Marketing Consultancy in Dundee.The Discover Uni dataset (formerly Unistats)
is an official source of information about higher education. It collates comparable information in areas students have identified as important in making decisions about what and where to study.We're keen to offer help to Ukrainian students who may wish to transfer from their existing institution in Ukraine or to register with us as new students for intake in September. There will be no tuition fees charged for the duration of the degree programme, as those with refugee status are treated as ‘Home/Scottish’ students and will also have access to the Student Awards Agency for Scotland
bursary and student loans. Our Recruitment Team can help guide applicants.Our latest undergraduate prospectus is a great read if for those looking to start at Abertay in 2019.Learn everything you need to know about applying to study with us from UCAS deadlines to entry requirements.Get all of your questions answered: call us, emails us or chat with us online. We are here to help!
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