Digital Marketing Specialist

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Digital Marketing Specialist Apply
locations
GBR - London, Canada Square
time type
Full time
posted on
Posted Yesterday
job requisition id
R0040475
As a Digital Marketing Specialist within Wolters Kluwer you will support and work with senior team members to deliver a comprehensive digital marketing strategy and objectives to raise brand awareness, promote Wolters Kluwer expertise and thought-leadership, drive business growth and build a pipeline of MQLs to support Sales targets. This involves supporting the execution of demand generation campaigns across digital channels, e.g. supporting email marketing campaigns, creating content for and promoting on social channels, supporting virtual and in-person events, tradeshows and conferences, supporting product launches, promoting thought-leadership and SMEs, digital advertising, lead tracking and reporting, and management of contact data in the marketing database.While knowledge of the financial software space would be preferable, it’s not a pre-requisite, however, candidates should have some experience in executing lead generation and event programs and must also have wider digital Marketing/Marketing generalist skills and experience.Responsibilities:Support and execute a digital and field demand generation plans and campaigns in line with overall business objectives.Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.Acts as a liaison with some external service providers, such as event suppliers or design firms, to discuss sponsorship terms & conditions or minor design & print jobs.Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.Support logistics associated with tradeshows and events, including on-site support when necessaryWrite and/or edit/proof-read
marketing/promotional
material or enhance existing material (e.g. email, website, event invitations, direct mail, invitations etc.) and collaborate closely with the content and product marketing team ensuring messaging resonates with the target audience.Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement. Generate monthly reports to track performance.Assist with internal marketing communications and ensure the availability of current Marketing assets and activity reports on internal resource channels, e.g. SharePoint.Qualifications and Skillset:University or Bachelor Degree (or equivalent) in related discipline (Marketing, Business, Communications)Proven experience including related experience in the high-tech industry (ideally with global financial services software or software/consultancy in general).Excellent problem-solving, attention to detail, strategic and analytical capabilitiesAbility to work in a fast-paced environment Organization/logistics/project
management of projects lasting more than 3 monthsData-driven, comfortable interpreting dataExcellent communicator and people skillsA creative and innovative thinker who loves contributing to a teamDriven, determined and ambitious - a real hunger to do great work and build an impressive careerStrong presentation, writing and editing skillsMS office programs, in particular Word, PPT and ExcelPreferable SkillsFamiliarity with marketing automation systems such as Eloqua, Marketo, Pardot, Hubspot etc.Familiarity with SEM & SEO, including Google Ads, Google AnalyticsFamiliarity with CRM solutions, e.g. SalesForceHTML editor and web publishing experience is a plus, e.g. SitecoreKnowledge of CanvaGraphics/image application (e.g. PaintShop Pro, PhotoShop) is a plusFluent in English (written and orally) required. Additional French, Italian, Spanish, German or Dutch considered an advantage.Travel across EMEA region may be required, e.g. to support events across the region.Type of work: hybrid, approx. 2 days a week at the office according to current company policy)Our offer:We offer you a full-time position in a team-based, international, leading financial organization. Within Wolters Kluwer, you will find straightforward communication, a fast-paced work environment and challenging projects. Your know-how will be rewarded with interesting career opportunities and a competitive salary package. At Wolters Kluwer, you can be yourself and belong. It’s important to us that our employees feel a strong sense of connection to our company – that you see yourself in our organization and feel that you can belong. We want our employees to know that they can bring their authentic
self to work and be valued for who they are. Apply now and #bethedifference!
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Wolters Kluwer is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.
For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. Our employees are at the cornerstone of bringing our vision to life.
O
ur pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.
At Wolters Kluwer we encourage you to be your unique self, bring your ideas to life, learn, develop, and thrive. We offer you a world of endless
opportunities.
Join us and build a brighter future!
The Power of Purpose
Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
Wolters Kluwer and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.
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