Digital Marketing Specialist

At Blinx Healthcare, our commitment to transforming healthcare is built around our Patient and Care Optimiser (PACO) suite of products – a Primary Care SaaS product designed to elevate healthcare delivery at scale. PACO seamlessly supports GP Practices, Primary Care Networks, Federations, or ICBs to operate efficiently and distribute demand across all available resources.PACO revolutionises Primary Care by offering a comprehensive suite of services, including Online Consultations, Care Navigation, Appointment Booking, Patient Communications, Digital Healthcare Data Capture, and Population Health Analytics. It seamlessly addresses every facet of Primary Care, providing a unified platform forhealthcare professionals and patients.About the Role:As a Digital Marketing Specialist, you’ll play a crucial role in supporting our digital marketing efforts. This is a fantastic opportunity for an enthusiastic individual to learn and grow in the dynamic field of digital marketing while contributing to the success of our healthcare products.Responsibilities:Campaign Execution:Assist in the execution of digital marketing campaigns across various channels, supporting brand awareness, customer acquisitions and engagement.Content Creation and Distribution:Contribute to content creation, including social media posts, blog articles, and other digital assets.Assist in the distribution of compelling content to our target audience.Support social media strategy, engaging with our audience and contributing to the growth of our online community.Work with analytics tools to gather and analyse data on campaign performance.Provide insights and recommendations to optimize digital marketing efforts.Collaborate with cross-functional teams, including sales and product teams, to ensure alignment of marketing efforts with overall business objectives.Support team members and contribute to a positive and collaborative work environment.Bachelor’s degree in Marketing, Communications, or a related field.Demonstrated interest in digital marketing, with relevant coursework, internships, or entry-level experience.Basic understanding of digital marketing channels, social media platforms, and content creation.Strong communication skills and the ability to work collaboratively in a team setting.Eagerness to learn, adapt, and contribute to a fast-paced and dynamic work environment.
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