Digital Marketing Manager

Gleeson Recruitment Group are pleased to be working with a leading property developer based in the Midlands to recruit for a Senior Digital Marketing Manager on 13 month FTC basis.

Job title: Senior Digital Marketing Manager

Location: Birmingham

Salary: �45,000 - �50,000

Contract: Maternity cover, full time, 13 months

Start date: August 2024

The Role:

In this role you will be working to reach target consumers via a range of digital platforms. You will work to implement and deliver the businesses Digital Marketing strategy to that will drive acquisition and sales.

This is a maternity cover spanning 13 months.

Key Requirements:

• Own the businesses digital marketing strategy
• Work with internal and external stakeholders to deliver overall digital marketing strategy
• Develop and deliver a customer centric digital marketing strategy
• Work with an external agency to deliver on the overall paid media strategy to deliver optimised digital performance
• Work with internal SEO team to create content strategy
• Support CRO team
• Work to manage the digital marketing budget and wider marketing budget with the Head of Marketing
• Lead on innovation to improve customer experience
• Be the lead of all digital systems
• Report on digital analytics and provide actionable insights for activity moving forward that will improve customer experience and commercial activity
• Work with internal brand team and external agencies to deliver innovative digital marketing campaigns
• Increase engagement through CRM activity with internal teams

Candidate Criteria:

• Experience in developing and managing digital marketing strategies
• Ability to collaborate with internal and external stakeholders
• Skilled in creating customer-centric marketing strategies
• Experience working with external agencies on paid media
• Knowledge of content strategy and SEO
• Experience supporting CRO initiatives
• Proven track record in managing marketing budgets
• Ability to drive innovation for customer experience
• Experience overseeing digital systems
• Strong analytical skills for digital performance reporting
• Experience in delivering digital marketing campaigns
• Ability to enhance engagement through CRM activities

Please apply for more information

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