Digital Marketing Manager

Digital & Campaign Manager�

Manchester or�Nottingham - Hybrid

Join a boutique Managed Service Provider (MSP) based in Manchester and Nottingham who are recognised for their commitement to customer satisfaction. They also develop fully bespoke software and provide low cost�solutions through Microsoft platforms, empowering�clients to stay ahead of the curve and remain competitive in their markets.�

Are you a Marketing Manager who embraces new technologies and has an IT or technology background. Experience in an MSP environment would be beneficial. You will become a key part of the team, improving the�marketing plan and strategy alongside the Sales Director.�

Key Responsibilities:�

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  Working with the Sales Director to create and execute the marketing strategy.�

  
  


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  Suggest innovative ideas for articles and blogs�

  
  


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  Manage social media activity and update the company website using� our Prismic CMS and other digital platforms.�

  
  


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  Deliver email campaigns and track key metrics to create marketing engagement reports and monitor campaign success.�

  
  


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  Create sales support and marketing literature, including original publications, insight reports, blogs, articles, and marketing collateral.�

  
  


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  Act as a brand champion, ensuring adherence to core values and brand guidelines.�

  
  


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  Collaborate and maintain relationship with outsourced web and brand creatives for continuous improvement to brand and collateral.�

  
  

Campaign Strategy:�

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  Develop and implement digital marketing strategies to meet business objectives.�

  
  


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  Plan and execute multi-channel campaigns, including email, social media, search, and display advertising.�

  
  

Content Management:�

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  Create and oversee the production of engaging content for digital platforms.�

  
  


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  Ensure all content aligns with brand guidelines and campaign goals.�

  
  

Analytics and Reporting:�

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  Monitor and analyse campaign performance using tools like Google Analytics.�

  
  


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  Provide detailed reports on campaign outcomes and insights for improvement.�

  
  

SEO/SEM:�

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  Manage and optimize search engine marketing (SEM) and search engine optimization (SEO) efforts to increase website traffic and lead generation.�

  
  

Social Media Management:�

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  Develop and manage social media strategies to enhance brand presence and engagement.�

  
  


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  Oversee social media content creation and community management.�

  
  

Budget Management:�

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  Allocate and manage the digital marketing budget effectively.�

  
  


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  Monitor spending and optimize campaigns to maximize ROI.�

  
  

Collaboration:�

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  Work closely with cross-functional teams, including sales, design, and product, to ensure cohesive campaign execution.�

  
  


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  Manage relationships with external agencies and vendors.�

  
  

Requirements:�

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  Good amount of experience in the full marketing mix.�

  
  


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  Embrace and interest in new technologies.�

  
  


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  Ambitious and curious nature to put your ideas into place.�

  
  


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  Creative yet professional approach to marketing projects.�

  
  

Benefits and Compensation: Employees are rewarded for their hard work with�competitive salaries, team incentives, and events. My clients�offices are busy yet friendly, kind, and forward-thinking. The business�values and implements the ideas of our team members.�

Challenges and Opportunities: This is a stand-alone marketing role which you can shape to succeed. It is expected that your team would grow alongside this success. You will report directly to the Managing Director.�