Digital Marketing Manager

Role
: Digital Marketing Manager
Location
: Chester
Hybrid
: 2 days in the office 3 WFH
Salary
: £55,000 + Package
Industry
: Consumer brand, retail/ lifestyle
We are delighted to be partnered with this leading consumer brand as the successfully continue their growth plans.
If ever their was a time to join, it is now… they offer the security of a marketing leading, heritage brand, as well as the ‘blank canvas’ of their new digital transformation project.
Aided by investment in tech and digital, this role will see you launch a new digitally lead marketing strategy, and building out a new ‘testing’ culture. A new role (and focus) to the business, that has complete buy in and desire to success by the wider marketing team. (Circa 20 people).
You will have 3 direct reports and well and an excellent Digital/ Paid Media agency.
Headlines of the brand:
Strong brand name
Hertiage brand, trading for 60+ years
£100 million + turnover. YOY growth in the last 5+ years
Excellent in-house team and digital agency support.
The key focus of this role is:
To manage the brands Paid Media strategy, driving quality traffic to the website. Managing a Paid Media budget £1million+.
Working with the in house SEO team across all areas of SEO, improving the number of leads to the website which already sits at an impressive %
Key responsibilities might include:
Total ownership over the Digital Marketing Strategy, strategic planning across Paid Media (PPC), SEO and Social.
Management digital budgets, to drive quality leads to the website. Measure ROI.
Analyse data and metrics to measure campaign effectiveness and make data-driven recommendations for improved performance.
Producing performance reports to senior stakeholders.
Managing 3rd party agency relationships with their high performing digital marketing agency.
Work closely with the wider marketing team to ensure campaigns align as a multi-channel marketing strategy.
A real opportunity here to make your mark, and do more than maintain the day to day – to build something out for this already impressive business.
Please reach out or apply for this role if you want any more information shared.