Digital Marketing Manager

Rapier Employment are working with a long-standing client, who are on the lookout for a Digital Marketing Manager on a permanent basis.
The main objective of the role will be to devise, lead and implementour clients digital strategy, to maximise product marketing opportunities and provide engaging digital platforms for each customer base. This will involve line managing of one other staff memeber and developing the teams Digital Marketing Executive whilst working in conjunction with the wider team.
Key duties and responsibilities
Digital Strategy
Devise, lead and implement.
Based on identifying key digital opportunities that foster business growth
Sales Force Marketing Cloud
Customer Journey Automation Tool
Ensure usage is maximised by team and supports all aspects of the business
customer retention, recruitment and reawaken dormant customers, sales support and provide efficiencies to existing processes.
Integration with web/digital assets.
Regular analytics and reporting on impact of activities and ongoing learning to improve and enhance future activity.
SEO
Devise and implement an ongoing SEO strategy to support the promotion of the full product range and product launches.
SEO tactics to include technical back end work, back links, digital PR, and creative prod...