Digital Marketing Manager

Job Description
Job Title: Digital Marketing Manager
Location: West Midlands, United Kingdom
Salary: £40,000 - £45,000
Company:
We’re hiring on behalf of a thriving e-commerce business based in the West Midlands. As a specialist travel operator, it caters to a diverse and growing customer base.
Position Overview:
We are seeking a talented and experienced Digital Marketing Manager to lead digital marketing efforts and drive online presence to new heights. The ideal candidate will be innovative, strategic, and possess a passion for digital marketing in the e-commerce space.
Responsibilities:
Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and boost conversion rates across various digital platforms.
Manage and optimise digital marketing channels including SEO, SEM, email marketing, social media, and display advertising campaigns.
Analyse key metrics and performance data to assess campaign effectiveness and identify areas for improvement.
Collaborate with cross-functional teams including design, content, and product to ensure cohesive brand messaging and a seamless customer experience.
Manage external agencies.
Requirements:
Bachelor’s degree in Marketing, Digital Marketing, or related field.
Proven experience in digital marketing, preferably within the e-commerce sector.
Strong understanding of digital marketing channels, tools, and techniques.
Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
Excellent analytical skills with the ability to interpret data and derive actionable insights.
Creative thinker with strong problem-solving abilities and attention to detail.
Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.