Digital Marketing Manager

Job DescriptionThe Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manager is with a small but growing B2C services business based in Leicestershire, which needs a generalist digital marketing consultant to work across customer acquisition activities, being very hands on and taking full ownership for tasks.They’re a B2C education related organisation targeting young adults in the UK and globally, especially China and India.The Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manager is a 3 month contract and is Outside IR35. The role is mostly remote with a small amount of time in their Leicestershire offices, likely one day per week.The Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manage willWork across a number of areas, digital channels and campaigns as required.Produce social media content and creatives, building on brand messages that connect with consumers.Manage and optimise paid social campaigns, especially on Instagram.Build and run online campaigns, including content marketing and PPC/paid marketing campaigns.Use Google Analytics to analyse web traffic and consumer behaviour.Optimise landing pages to increase conversion rates.Candidates for the Contract Digital Marketing Manager / Interim Paid Social Manager / PPC Manage role must have:Good digital marketing experience, ideally in a small environment/team where you have lots of responsibility and a broad role scope.Experience managing and optimising paid social campaigns.Good analysis experience using Google Analytics.Comfort being very hands on, writing ad copy and building creatives.Good project management experience.Excellent communication skills.
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