Digital Marketing Manager – Curl Specialist (AE593289B)

Digital Marketing Manager – Curl Specialist – Central London – £38-40,000
Are you a digital dynamo with curly hair and creativity?
Can you drive influencer and social media campaigns, using your own curls to show how it’s done?
Join a breakthrough, disruptive haircare company and lead electrifying marketing campaigns that light up social media, woo influencers, and forge powerful partnerships.
Use your creativity and digital know-how to captivate and inspire the vibrant curly hair community. You will showcase the brand’s fabulous products on your own hair, so a head full of curly or textured hair is a must for the role.
Key Responsibilities:
Develop and execute social media and influencer marketing strategies
Produce engaging content and manage the newly launched TikTok channel, plus new channels in future
Identify and onboard UK-based influencers as brand partners
Grow the brand’s curly hair community through strategic collaborations
Analyse campaign performance and seek out new opportunities
Embrace an entrepreneurial, creative approach to marketing
Candidate Requirements:
Demonstrable experience in digital marketing or social media within personal care; ideally haircare
A deep understanding of what motivates the curly hair audience, how to engage and educate them and what makes curly hair unique
Demonstrable video creation and editing skills
An enthusiastic, organized team player who thrives in a fast-paced environment
A strong interest in ecommerce, digital marketing, and all aspects of social media
This is a hybrid role, with 3 days per week in the Central London office.
Ready to shape the future of haircare, one curl at a time? Apply today! Email your CV to ##### quoting job ref AE593289B.
Arthur Edward is a leading beauty, personal care and FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.
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