Digital Marketing Lead

Role: Digital Marketing LeadFind out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Location: Leeds, LS15 8GB (with hybrid working after completion of training)Salary: £32k – 42k per annum plus up to 10% annual bonus, plus extensive benefitsContract type: PermenantEmployment type: Full TimeWorking hours: Monday to Friday, 40 hrs pwDo you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? Pharmacy2U is the UK's first and largest online pharmacy. We are proud to support over 1.4 million patients to manage their health through accessing a range of NHS services, such as online prescriptions, and private health and wellness services online.What’s in it for you?Occupational sick payEnhanced maternity and paternity payContributory pensionDiscounted insurance (Aviva)Employee discount siteDiscounted gymsEmployee assistance programmeIn-house mental health supportFree onsite parkingHealth and wellbeing initiativesSocial events throughout the yearCycle to work schemeGreen car schemeRegistration fees paid (GPhC, NMC, CIPD etc)Long service bonusRefer a friend bonusBlue light cardHybrid workingCommitment to CPD/training25 days annual leave increasing with serviceDiscounts & Exclusive offers at The Springs, Leeds25% Discount & health & beauty purchasesBuying and Selling Annual Leave SchemeWhat you’ll be doing?This is an exciting opportunity for a marketer to join the UK’s biggest online pharmacy. In the role of digital marketing lead, you will think data first and have a growth mindset with a strong commercial focus. You will be strategic, creative and have the ability to build solid, collaborative relationships. Your role will include the following:Planning and executing all digital marketing – including PPC, Paid App, Lead gen and other test channels through both agencies and internal teamsMeasuring and reporting on performance of campaigns and assessing against goals (traffic. CVR and CPA)Supporting monthly and annual planning with robust, insight-based recommendationsRegularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mixIdentify trends and insights to optimise spend and performanceUse a range of analytical tools to evaluate end-to-end customer experience across multiple channels and customer touch pointsManagement and measurement of digital and website performance against KPI’sMaintain GDPR compliance across all digital acquisition activityWho are we looking for?Extensive experience in digital marketingExperience managing large budgetsPPC/PaidApp experienceDegree level qualifiedExpert knowledge in GoogleAds, GA4, Firebase and ExcelStrong attention to detail/accuracy and able to manage multiple tasks and projects simultaneouslyComplementary analytical and creative abilityGrowth mindset and able to push boundaries/challenge the status quoWhat happens next?Please click apply and if we think you are a good match, we will be in touch to arrange an interview.Applicants must prove they have the right to work in the UK.All successful applicants will be required to undergo a DBS check.Unsolicited agency applications will be treated as a gift.#INDHP