Digital Marketing Executive

Digital Marketing Executive£25-35k Depending on Experience + Excellent BenefitsPetersfieldVR/10361This is a brand new role based within the new SaaS arm of a well established, successful business. It is ideally suited to a dynamic and experienced Digital Marketing Executive who can drive digital marketing initiatives for the new software. The ideal candidate will have a passion for digital marketing and the skills to develop and implement effective strategies to promote and sell to a target audienceYour role will involve:
* Developing and executing digital marketing campaigns to promote new software across various digital channels, including email, social media, PPC advertising, and other online platforms
* Delivering engaging and informative content for digital marketing campaigns, including blog posts, social media posts, email newsletters, and landing pages, highlighting benefits and features
* Utilising analytics tools to track and analyse digital marketing campaigns' performance
* Managing and optimising PPC advertising campaigns on platforms such as Google Ads and social media advertising platforms to generate leads and conversions
* Developing and maintaining email marketing campaigns to nurture leads and drive sales, including segmentation, A/B testing, and performance tracking
* Staying informed about industry trends, best practices, and emerging technologies in digital marketing
* Collaborating with internal teams to ensure alignment and consistency across all marketing channels and initiatives
* Monitoring and reporting on competitor activities and industry trends to identify opportunities and threats and adjusting marketing strategies accordinglyYou will be the ideal candidate due to your:
* Proven experience in digital marketing, with a focus on promoting and B2B software solutions
* Strong copywriting skills to deliver content in line with the marketing strategy
* Strong understanding of digital marketing channels and strategies, including email marketing, social media marketing, PPC advertising, and other online platforms
* Experience with digital marketing tools and platforms, including email marketing platforms (e.g., Mailchimp, Constant Contact), social media management tools (e.g., Hootsuite, Buffer), Google Analytics, and Google Ads
* Excellent analytical skills and the ability to interpret data to drive insights and make data-driven decisions to maximise sales
* Creative thinker who can develop innovative and compelling digital marketing campaigns
* Strong project management skills and the ability to manage multiple projects simultaneously while meeting deadlines
* Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
* Self-motivated with a proactive and results-driven approach to work
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