Digital Marketing Executive

Digital Marketing ExecutivePermanent, Part time. Up to 24 hours a week negotiable. Flexible on what days.My client based in Shrivenham Hundred Business Park, Watchfield, Nr Swindon, specialises in delivering state-of-the-art AI-driven solutions customised for Internet service providers, Fintech companies, and the public sector,We are seeking a talented Digital Marketing Executive with a strong technical acumen to join my client. The ideal candidate will be instrumental in devising and executing digital marketing strategies that leverage the latest tools and technologies to drive growth and engagement across digital channels.Experience of B2B in the IT channel would be desirable, but not essential.Responsibilities: Develop and implement data-driven digital marketing strategies utilising cutting-edge tools and technologies to optimise performance and ROIManage end-to-end execution of digital advertising campaigns, including keyword research, ad copy creation, bid management, and performance analysis across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.Harness the power of advanced SEO techniques to enhance website visibility and drive organic traffic through keyword research, on-page optimisation, technical SEO, and link building strategiesCurate and amplify engaging content across digital channels, including social media platforms, blogs, email newsletters, and website, using innovative approaches and tools to maximise reach and impactUtilise advanced analytics platforms such as Google Analytics, Google Tag Manager, and other relevant tools to monitor and analyse campaign performance, identify trends, and uncover actionable insights for optimisationStay abreast of emerging trends, technologies, and best practices in digital marketing, automation, and analytics, and proactively integrate new opportunities into our marketing strategiesCollaborate closely with cross-functional teams including product, sales, and development to ensure alignment of digital marketing efforts with overall business objectives and product roadmaps Requirements: Degree in Marketing, Computer Science, Data Science, or related field or equivalent relevant experienceProven track record of success in digital marketing roles, with a focus on leveraging technology and data to drive resultsExpertise in managing digital advertising campaigns across multiple platforms, with proficiency in tools such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.Understanding of SEO principles and best practices, with experience in technical SEO, keyword research, and content optimisationProficiency in web analytics tools such as Google Analytics, Google Tag Manager, or similar platforms, with the ability to analyse complex data sets and derive actionable insightsStrong technical aptitude and familiarity with marketing automation platforms, CRM systems, and other digital marketing tools and technologies Onsite & Hybrid work options
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