Digital Marketing Executive

Job DescriptionLocation: Aintree, Liverpool (must be willing to work at oir head office for 3 days a week) Do you want to be a part of an established top 5 UK beauty company, providing affordable quality cosmetics for over 30 years?We are looking for a passionate Digital Marketing Executive, based at our Liverpool, Aintree office. You'll be a real team player, able to manage your own workload. We have big product launch plans for 2024, with our digital channels playing a huge part in our communications strategy, we are looking for a real self-starter who will live and breathe our brand, owning and helping to grow our online presence through our owned and retailer channels.As a digital marketing executive you will be given freedom and full reign to make your mark, being actively involved in creation of content, paid media management, email comms, retailer support & reporting.We are a small close-knit team, with an ambitious and fast-paced culture, looking for a commercially minded individual to join us on our exciting journey, bringing fresh and creative thinking.The role and responsibilities:Full management of Collection Cosmetics digital channels:Regular website updates, including optimised product uploads and activating promotions in line with sales planCreation of product descriptions, website banners, blogs and any required online assetsManagement of email platform to deliver timely email communications, driving growth and conversion of databaseWork closely with social media executive to ensure NPD and communication activity aligns across all platformsWork closely with social media executive to deliver the TikTok live strategy including affiliate platformManage digital media strategy:Work closely with our agency partners to deliver our annual paid media strategyPlanning, creating and supplying optimised video written content to deadline, driving awareness, traffic and conversion across our media channelsReporting monthly on all digital results, including Shopify, Google and SEMRush data to monitor and optimise performance of traffic, conversion & search rankingBuild and manage relationship with our key retailer partner:Act as key contact for our retailers and national account managers, ensuring all assets are provided and requests adhered to in a timely mannerBriefing design teams for relevant in store POS or digital contentCreative eye for content and campaign ideation:· Working with team to brief, plan and attend photoshoots.Creative thinking: involvement in brainstorms and generating new and exciting ideas for products, campaigns and content. Staying up-to-date with any industry launches, news or audience insights and trends to share with team.About you:Driven, hard-working, and ability to manage own workload with support from Marketing ManagerStrong written skills & knowledge of photo/video editing software (essential)Full understanding of paid media landscape (essential)Working knowledge of email, website platforms and SEO (mailchimp & Shopify experience essential)understanding of media lanasape (essential)2-3 years experience in a similar role (desirable) The package:Competitive Salary – based on experience25 days holiday plus bank holidaysFlexi-time with early finish FridaysHybrid working – 3 days in office On-site parkingAccess to Employee Assistance ProgrammeQuarterly team building days
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