Digital Marketing Executive

competitive
Start: ASAP
Peterborough
Permanent
Our Peterborough client is an award-winning integrated digital marketing agency, specialising in Design, Development and Search Engine Marketing (PPC & SEO).
They are
currently looking for an
enthusiastic and experienced Digital Marketing Executive to join their marketing team in support of their growth strategy.
You will be responsible for bringing internal and external ideas to life through the implementation of SEO and PPC best practices. This role requires a hands-on approach using technical innovation and creative thinking to deliver thriving, results-driven SEM campaigns.
Responsibilities This role will involve managing the online presence for a varied portfolio of clients to support both paid and organic SEM strategies. You will be working alongside a team of passionate and friendly digital marketers, designers and developers.
Ensure that client performance is at an optimal level to achieve all outlined KPIs.
Conduct keyword research to guide content strategy
Optimise website and social content, write new web content, landing pages and paid search copy
Ensure all outlined roadmaps & strategies are followed and provide recommendations if required
Support ongoing client retainers to ensure both protection and growth
Highlight, identify, and recommend key results-driven growth opportunities
Review and flag potential issues at the earliest point in a client’s campaign lifecycle
Share best practices and solutions with other internal departments
Support with some PPC tasks will be required as part of your duties – PPC experience is desirable but not essential.
Launch and optimise PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords)
Be involved in keyword selection and audience targeting
Monitor budgets and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management/client review
Write attractive and concise copy for adverts
Keep up to date with AdWords Search and Display PPC and SEM trend
Required Skills
E-Commerce experience is beneficial
Experience conducting SEM audits and providing strategic recommendations with the team’s collaboration.
Strong knowledge of G Suite and web audit/analytics tools (e.g. Google Analytics, WebTrends, SEMRush, Screaming Frog, MOZ, Majestic etc.)
Knowledge of SEM best practices: trends, search engine algorithms, ranking strategies
Strong business writing skills and ability to produce high quality reports
The ability to work as part of a team and as an individual
Project coordination/management skills and the ability to manage multiple tasks
A demonstrable track record of providing ROI through SEM strategy
Excellent interpersonal, time management and communication skills.
Ability to create/manage backlinks and link-building campaigns
Required Qualifications / Experience
1-2 year’s experience specialising in SEO
*additional PPC experience is desirable but not essential Please provide examples of your previous work. Apply for this job Name
Email
CV
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