Digital Marketing Executive

Digital Marketing Executive
Hybrid working; One Strawberry Lane, Newcastle Upon Tyne (2 days a week) and the rest at home or from our Persona Homes development sites (nationally) Permanent, full time (37.5 hpw)
£30,000 - £38,000 per annum (depending on experience) plus brilliant benefits including health cash plan Home, a place where you belong
Do you have a passion for digital marketing, are up to speed with the latest platforms and trends and can drive brilliant communication and engagement? If so, we have the perfect role for you!
As our Digital Marketing Executive, you’ll deliver fantastic campaigns for our Persona Homes developments across the UK, using a range of platforms to raise brand awareness, driving traffic to our website and supporting lead generation. You’ll be communicating with thousands of potential and new customers, delivering a brilliant experience and making dream homes become a reality. How amazing is that!
Typical day as Digital Marketing Executive
Promoting our Persona Homes brand, using your digital marketing expertise to increase the reach of our marketing campaigns, footfall on our website and enquiries from prospective buyers.
Leading on all digital content for our website, socials, CRM contact strategy and customer portal. From crafting engaging copy and content (including blog articles, customer stories, videos of our developments) to optimising and reviewing results of your campaigns.
Implementing content plans across all platforms, using a wide range of platforms including YouTube, Pinterest, Trustpilot and influencer marketing.
Be our expert on Google Analytics 4, Search Engine Optimisation and supporting new web projects from testing to championing launch releases.
Through strong content development, execution and reporting, you’ll support us to enhance business performance, reputation and sales success.
Fancy going home each day knowing that you have helped change our customers lives for the better? You’ll do that here, working in a top 10 Great Place to Work in the UK employer!
You bring
Previous experience of working in a digital marketing team, implementing content plans and strategies, driving customer engagement across a variety of digital channels.
Excellent copywriting and proof-reading skills (let’s hope you spot no typos here) and are able to write engaging lead generation content.
Have creative spark, be a great organiser and able to deliver a busy workload. You’ll have a good understanding of where our customers are in their lives, using these insights to drive meaningful and engaging content.
Due to limits on our current certificates of sponsorship, we are not able to offer sponsorship to external candidates for this role. This remains under regular review
Our team
You’ll join Jo our Senior Marketing and Customer Strategy Manager and our marketing team, we’re super passionate about what we do! We’re really proud of our creative campaign planning, raising brand awareness and creating quality leads which drive our sales pipeline. We’re a supportive bunch and like to get on our development sites as much as possible. Job details
Flexible working hours (or we’re open to agreeing a work pattern with you) or 37.5 hour per week, Monday to Friday.
You’ll manage your own diary, so if you need to nip out to walk the dog or do the school run, we’re ok with that!
This is a hybrid role and you’ll spend around two days in our office at One Strawberry Lane, Newcastle and the rest either working from home or from our Persona homes development sites across the UK.
A place where you belong
Great things happen when we can be ourselves at work. We want all our colleagues to be who they truly are here. Our internal diversity networks, peers and allies (Multicultural, LGBTQIA+ and Disability) support us all to be our best. Together we make Home Group a great place to work!
What’s in it for you?
34 days leave (includes bank hols and a “me day” to use whenever you fancy) increasing to 39, the option to buy 5 more, and time off for volunteering too!
Health cash plan saving you from £1140 per annum. We’ll cover your costs (and kids if you have them) towards dental, optical, prescriptions, alternative therapies and lots more.
Over 800 high street discounts on groceries, holidays and days out. Looking for a new phone, bike or car? Save money with us.
Colleagues really matters to us, that’s why we’re the 10th Best place in the UK for Wellbeing. Our tools and support help you when you need them.
We Grow Our Own colleagues (not literally of course!), when you’re ready for the next step in your career, you can grow with us!
Generous pension scheme with life insurance of 3x salary. See our full range of benefits on our website.
Find out more
Click APPLY NOW to see our Digital Marketing Executive Job Description, find out about us and for help to apply. Sometimes we close a job early, so don’t delay or you might miss out. Finally, do let us know if there’s anything we can do, to help you shine in our process by making reasonable adjustments at (url removed)
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