Digital Marketing Executive (SB267)
Location: Warrington
The successful candidate will work within a team of two Marketing Executives, one Content Executive, and one Senior Digital Designer.� The digital marketing team oversee the promotion of both B2C and B2B Group companies, using a wide range of marketing channels and tools. �Core focus for lead generation is SEO, PPC, social media and email marketing.
Company specialising in the insurance and claims sector, looking for a motivated and driven individual with exceptional attention to detail, who has experience of working across all aspects of marketing and a desire to learn new skills.
Digital Marketing Executive Responsibilities:
- Managing multiple websites via various Content Management Systems including Wordpress.
- Using software tools such as AHREFS to conduct keyword and competitor research, interpreting data effectively to inform commercial strategies.
- Managing a large number of social media accounts with a combined audience of over 20k followers, with the objective of raising brand awareness and supporting lead generation.
- Using a variety of on-page and off-page SEO tactics to produce high quality website content and gain backlinks that will help boost the overall ranking of websites.
- Managing Pay-Per-Click campaigns for several businesses via Google Ads, Facebook Business with large monthly budgets.
- Creating and delivering HTML email campaigns and surveys via software including Campaign Monitor & Survey Monkey.
Essential skills/Requirements:
- 4-5+ years in a digital marketing role (with core focus on SEO and PPC), either client or agency side.
- Ability to control large budgets.
- Excellent written English.
- Organised, reliable and punctual.
- Experience in the insurance and law/solicitor sector (desirable).
- Understanding of the adobe suite is preferable.