Digital Marketing Executive - Wigan

The successful candidate will be responsible for the sales and digital marketing for the two businesses;– Lodge/Caravan manufacturer : Pemberton Park & Leisure Homes– Website internet business : YourParks internet search website (Caravan Parks)The role· Develop and manage email marketing campaigns to increase the Pemberton / YourParks brands· Support and boost the sales effort for both businesses· Develop strategies and tactics to increase brand exposure and generate leads· Bring digital information up to date, including the web site and social media pages.· Liaise with the website designers on functionality and visual impact of the websites.· Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required in order to deliver useful insights to help us improve the effectiveness of our digital marketing.· Selling the YourParks product to holiday home / residential home park managers by means of telephone, email and face to face contact meetings.· Liaising with our Area Sales Managers to assist in the selling of the Pemberton and YourParks brandsSkills:· Experience of social media content and digital marketing· A keen knowledge of website user experience and best practice· Passionate about managing website content using CMS· Ability to analyse performance of web site activities· Provide recommendations towards improving web site experience.· Experience using web analytics including Google Analytics as well as internet reporting tools.· Strong sales and presentation skills ; able to develop and generate new customer accounts· Experience managing key relationships with external parties· Creative and commercial with an ideas-driven approachHours·Job Type: Full-time (Monday – Friday 9am-5pm)
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