Digital Communications Lead

JOB DESCRIPTION
Since forming in 2015,we have moved from being a niche idea to playing a significant role in the fight against some of the biggest global challenges we face. We are at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.
We want to see our organisation flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.
We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish our organisation across Britain’s land and seas. Through our rapidly growing Our Network we’re bringing together a community of rewilders - from land managers and farmers, to charities, community groups and national parks - to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late - but we must act now.
We are now seeking a Digital Communications Lead (maternity cover) who will develop and deliver our digital communications to build awareness, understanding and engagement with our organisation and our mission. This is an exciting opportunity to join our fast growing charity and directly contribute to the growth of our movement.
Job purpose:
To lead the development and delivery of our digital communications output, to inform, engage and activate audiences in support of our charitable aims.
Objectives of the role:
Social media
In line with our organisational objectives, lead on building our profile, reputation and engagement on social media with key audiences.
Plan and deliver inspiring and effective social media content, including as part of engagement campaigns, fundraising appeals, and initiative launches, and in support of our partners and members.
Ensure that our organisation is using the best possible tools and techniques, by drawing on your own knowledge of the digital landscape and trends and staying up to date with changing trends.
Guide colleagues across the organisation to capture and create social content in order to maximise opportunities to engage others with our organisation
Take responsibility for monitoring social media and community building, ensuring prompt and accurate responses to social media enquiries.
Support with the development of social media and other digital policies and style guides.
Email marketing
Develop and deliver a schedule of email marketing for the organisation, including for fundraising and political engagement campaigns.
Optimise email marketing by A/B testing content regularly to maximise performance and by making design and content improvements as the digital landscape evolves.
Use audience segmentation in support of campaigns, drawing on data from our CRM.
Website content & maintenance
Work with the Content Manager and other team members to create new and updated web content in line with the Content Strategy, that is engaging, accurate and on-brand.
Ensure web content is optimised for SEO and usability, advising and training staff on best practice.
Contribute to team efforts to enhance the website as an engagement tool, including liaising with agencies where relevant.
Other
Track, monitor and report on digital activity to prove impact and maximise effectiveness.
Oversee/brief colleagues and freelancers, where relevant, to deliver discrete pieces of digital content for our channels.
Contribute digital expertise to wider organisational projects and activities in support of our objectives.
Support the team in delivering our webinars and events.
Essential skills, experience and behaviours
Experience
At least three years' experience in a digital management role in a comparable organisation, overseeing digital communications to further organisational objectives.
Proven experience in managing social media channels in a professional role.
Experience in producing and optimising email marketing (ideally using Mailchimp).
Experience in managing and optimising website content.
Familiarity with Google Analytics and digital monitoring tools.
In-depth experience and understanding of current social and digital communications tools, landscape and trends.
Skills
Excellent writing, editing and communication skills.
Skills in creative content developments, such as video and photo editing, ideally using Adobe Creative Suite.
Skilled digital planner, with a track record of inspiring and leading on digital.
Good grasp of conservation and ecology.
Personal qualities
Proactive, creative and flexible approach with a positive ‘can-do’ attitude.
Self-motivated with the ability to work effectively and autonomously from home, while also working collaboratively as part of a tight-knit team.
Highly organised, able to manage a content schedule and to plan and deliver digital campaigns.
Has a passion for digital content and what it can achieve.
Desirable skills, experience and behaviours
Knowledge of our organisation or nature recovery.
Experience of working in an environmental charity.
Knowledge of ad serving technology, paid search, display advertising and social media advertising.
This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.
Terms and conditions and staff benefits
This role is as maternity cover (9 months with possibility of extension).
This is a full time 5 day (35 hour) a week position, but we are open to a conversation with candidates who are seeking a role of 28-35 hours a week.
There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.
The salary is £35-40k, dependent on experience.
Our employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.
We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. Some meetings are held face to face across Britain, so a willingness to travel with occasional overnight stays is desirable.