Digital Analytics Manager

Digital Analytics Manager
Margate, Kent
Permanent – Full Time, Hybrid
Competitive Salary

Benefits
• Finish at 3pm Every Friday
• Great salary (sorry, we are not able to advertise it, but happy to disclose on an initial call!)
• Hybrid working
• Subsidised Private Healthcare
• Contributory Pension
• 50% Staff Discount
• 33 Days Holiday

Looking for a new and exciting job as a Digital Analytics Manager, working for a market leading, iconic brand in the heart of Thanet?

This is a new role for our client bought about by the expansion and growth of their direct-to-consumer offering. This key role will manage the data analytics for brand websites and digital channels, leveraging data-driven insights to support strategic decision-making within the business.

This position, Digital Analytics Manager, requires a combination of technical expertise, strategic thinking, and effective communication skills. If that sounds like you – read on!

Responsibilities of the Digital Analytics Manager

• Managing analytics across all web channels including the measurement and analysis of website performance, identifying problem areas and testing opportunities to improve customer journey and optimisation
• Transforming raw data into actionable intelligence that drives business success.
• Collaborate with key stakeholders to understand business objectives and translate them into data requirements.
• Support stakeholders with informed decision-making through insight and analysis, influencing and bringing new innovative ideas and recommendations to them
• Define and enforce data governance policies to ensure data accuracy, security and compliance.
• Develop automated reporting suites and eye-catching dashboards, ensuring suitability for relevant stakeholders
• Monitor and measure tests (evaluating results) looking at conversion lifts, commercial impact and customer insight
• Manage Google Analytics for the business, from BAU requirements to long-term strategy and project implementations
• Planning and implementation of tracking via Google Tag Manager, ensuring a high standard of data integrity through accurate and relevant tag management and tracking

Skills Required by the Digital Analytics Manager

• Likely to have at least 3 years of digital analytics experience
• Extensive experience with Google Analytics or Adobe Analytics
• Ability to communicate complex data and ideas into digestible information
• Experience in user journey analysis
• Experience working with data visualisation tools and reporting tools
• Experience working with multi-channel digital data
• Experience with customer data platforms would be beneficial
• Experience in tag management
• Comfortable working with data, analysis and reporting

Contact me to find out more about this amazing opportunity!

Westin Par values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010.

Candidates must be eligible to live and work in the UK. For the purposes of the Conduct Regulations 2003, when advertising permanent vacancies, we are acting as an Employment Agency

Due to the high volume of applicants applying for all roles, we can only reply to candidates with the most relevant skills and experience. If you have not heard back from us within 48 hours of your application, please assume that you have been unsuccessful on this occasion.

Do not hesitate to contact us about this or any other roles.