Destination Coventry Director
Posted a month ago
- Coventry, West Midlands
- Any
- External
- Expires In 2 months
COVENTRY & WARWICKSHIRE CHAMBER OF COMMERCE
Job Title: Destination Coventry Director
Reports To: Chief Executive Officer
Job Type: Fixed Term Contract – 31st March 2025
Working Pattern: Full Time, 37 Hours per week
Salary Range: £69,000 per annum + £6,000 Car Allowance p/a
Additional: Eligible for Company Bonus Scheme
About us – Destination Coventry:
Destination Coventry is a collaboration between Coventry City Council and Coventry & Warwickshire Chamber of Commerce. Our Oversight Board includes representatives from the Council, the Chamber, the Business Improvement District, Visit England and the private sector.
We represent the city’s valuable tourism, leisure and hospitality sector, which generates over £750 million, supports circa 7,354 jobs, and attracts over 11 million visitors annually.
Working closely with sector members, local and national partners, and the broader industry, we are committed to the successful and sustainable development of tourism, leisure and hospitality in Coventry and the wider region.
About us – Coventry & Warwickshire Chamber of Commerce
Employed by Coventry & Warwickshire Chamber of Commerce, we are the 'Voice of Local Business' and with a strong lobbying voice nationally, regionally and locally.
We are led and based around our members, providing high quality business events and networking opportunities in the Coventry & Warwickshire area - making us the Ultimate Business Network.
We have amazing benefits for our members:
Quality contacts
Opportunities for business growth
Information on national and local issues that may affect your business.
Many cost saving services.
Support from our team of qualified business advisors.
What we’re looking for…
Join our team at Destination Coventry, where your strategic insight and leadership skills will guide us towards a successful and satisfying future for our members and partners. In this vital role, you will implement the vision and mission of our Destination Management Partnership, ensuring our actions align with our long-term goals and strategic guidelines.
You will be at the forefront of developing and executing partnership strategies that drive economic growth and boost Coventry's reputation as a top destination for both business and leisure tourism. Your role will involve building and nurturing key relationships that promote the city, enhance the visitor experience, and support our strategic priorities for expanding the visitor economy.
This is a chance to make a significant impact, helping to shape the future of tourism in Coventry and enhance our city's profile on a national and international level.
What you'll get…
At Coventry & Warwickshire Chamber our employees get many benefits!
Both Flexible & Hybrid Working.
Life Assurance of 3x your annual salary.
EAP with SimplyHealth.
Holiday Purchase Scheme, buy up to 5 days per year (FTE)!
Increased holiday after 5 years, 5 extra days per year, taking your entitlement from 25 to 30 days!
Cycle to Work Scheme.
Salary Sacrifice Pension with Scottish Widows
So Why us?
Here at Coventry & Warwickshire Chamber of Commerce, our staff come first. We're committed to ensuring staff wellbeing, work life balance and creating a supportive culture where our staff can grow and develop both on a professional and personal level.
We have an outstanding wellbeing plan for the year ahead, shaped by our staff wellbeing team, focusing on teambuilding both inside and outside of the workplace and across the Chamber Group.
Our employees are at the centre of our business, which is why having a good work life balance is so important to us!
Job Objectives:
· Raise the profile of Coventry as a visitor destination and centre for arts and events, to develop and promote effective partnership working with a range of partners within and outside the Council.
· Developing Strategies for both Destination Coventry and the City Council including, but not limited to, a Tourism Strategy; Destination Management Plan; Business Engagement Strategy; and Accommodation Study. To contribute to the development of the Coventry & Warwickshire Destination Partnership (LVEP) and delivery of the Growth Plan for the LVEP geography.
· To promote and embed tourism and destination service objectives into wider partnership work focused on developing Coventry as a city and destination of distinction.
· Providing strategic advice to the board, chairperson, and City Council Representatives to give them an accurate view of the market, local business issues and broader tourism agenda.
· Preparing and implementing a 3 Year business plan for Destination Coventry and ensuring cost-effective operations and market development activities.
· Ensuring company policies and legal guidelines are communicated from the top down in the company and that they are followed at all times.
· Being a confident and trusted face of the business and communicating and maintaining relationships with a wide range of stakeholders, business partners, and public sector partners.
· Overseeing the company’s financial performance, budget management, commercial revenue and external funding opportunities.
· Delegating responsibilities and supervising the work of the Destination Coventry team and providing guidance and motivation to drive excellent team performance.
· Possessing strong crisis management skills to protect Destination Coventry in times of need.
· Acting as the public speaker and public relations representative of Destination Coventry in ways that strengthen its profile and reputation of Coventry City and wider areas.
· Lead the integration of Destination Coventry into a development of, and management of, a Destination Partnership for Coventry.
· To commission, manage and oversee work on behalf of the Partnership.
· Maintain a detailed understanding of national, regional and sub-regional tourism policies and priorities. Advise and translate this into local policy priorities. Where appropriate, lead the Council’s and Destination Partnership’s input to the development of national, regional and sub-regional destination and tourism policies and related economic development policies.
· Investigate, develop and lead on major projects, initiatives and events aimed at profiling and promoting the City and/or enhancing opportunities for economic growth in Coventry (e.g. through national and international partnership delegations, trade shows, familiarisation trips).
· Liaise with the Destination Partnership Chair, senior Council managers and Elected Members on tourism, destination, local business investment and visitor economy growth issues. Write briefing notes and reports and present at internal Council and external partnership meetings as required.
· Working closely with colleagues across the Council’s Sports, Culture and Destination Service and wider partnership bodies, lead on promoting greater awareness of local conferencing, sports and cultural opportunities and events through designing and implementing destination marketing and visitor information services for the city.
· Manage staff, including in the formulation of partnership/service delivery plans and staff work programmes. To be responsible for the recruitment, training, development and motivation of appointed staff members, within the framework of the City Council's Investing in People Policy and Departmental performance management programmes.
· Ensure the compilation, recording, analysis and distribution of reports, statistics and information required to achieve both the Service Plan and strategic priorities of local destination partners.
· Any other duties and responsibilities within the range of the salary grade.
Person Specification:
Knowledge:
· Comprehensive knowledge of the structure and funding of key destination and tourism sectors in the UK and related, national, regional and local economic development policies and priorities.
· Comprehensive knowledge of the roles different organisations play in developing destinations and destination management (e.g. VisitBritain, VisitEngland, Local Visitor Economy Partnerships, Destination Management Organisations, local authorities and Chambers of Commerce).
· Detailed knowledge of issues relating to destination management and tourism services provision.
· Detailed understanding of the work, funding and policies of key partner organisations.
· A good knowledge and understanding of strategies for developing and maintaining commercial and sponsorship partnerships.
· A good working knowledge of the processes around external grant resources and service contracts – bidding, management, evidencing and evaluation.
· Knowledge of performance management techniques and an understanding of how these can be applied to tourism and destination services.
· Knowledge of research, consultation and evaluation techniques and how they can be applied within tourism and destination services.
· An understanding of modern local government, particularly relating to corporate performance and working through partnerships.
Skills & Abilities:
· Effective leadership and people management skills – able to lead and motivate a team and work effectively to achieve continuous improvement.
· Excellent networking and partnership skills. Able to influence and negotiate outcomes, work collaboratively with others to achieve shared goals and to nurture new working relationships and partnerships.
· Highly developed communication, interpersonal and negotiations skills. The ability to motivate, enthuse, persuade, negotiate and influence in commercial environments via the spoken word and in writing.
· Strategic, critical thinking and decision making skills.
· Effective written and communications skills, including presenting, report writing and the preparation of funding bids.
· Financial management skills, including the preparation and management of budgets. Able to secure, plan and deploy financial resources within a complex and dynamic environment.
· Excellent project management skills.
· Ability to work under pressure, to manage competing priorities and meet deadlines.
· Ability to work on own initiative and as part of team.
· Substantial destination management experience and a proven track record of achievements gained through forming and working in partnerships within the field (e.g. with national organisations, destination management organisations, private sector partners, local venues, hotels, conferencing partners).
· Leading, motivating and managing a team of people to achieve results. Experience of supervising staff including setting work programmes and providing clear direction to achieve defined standards.
· Experience of developing and implementing partnership strategies and development plans within the destination and tourism sectors.
· Working collaboratively with private, public and voluntary sectors to deliver client-led initiatives aimed at tackling economic inactivity and/or developing local economic growth in relevant sectors.
· Experience of successfully managing major complex projects and programmes in partnership with stakeholders, to achieve desired outcomes.
· Experience of preparing funding bids and raising funds from a variety of sources to support tourism and destination initiatives or programmes.
· Experience of forming commercial partnerships and raising sponsorship to deliver partner and/or Service priorities.
· Experience of managing commercial and sponsor relationships to ensure the successful fulfilment of different stakeholders’ objectives and desired outcomes.
· Developing and delivering business and resource plans in a complex environment.
· Negotiating with and influencing partners, Government, funders and client groups.
· Degree or equivalent qualification in a related subject or substantial experience in the field.
· Willing to work flexibly in relation to hours, including unsociable hours, evenings, weekends, and occasional overnight stays.
· Ability to travel to meetings and events around the Coventry area, but also to travel nationally and internationally from time to time to support the delivery of partnership and/or Service outcomes.
Job Types: Full-time, Fixed term contractContract length: 11 months
Pay: £69,000.00 per year
Benefits:
Bereavement leave
Free or subsidised travel
Free parking
Health & wellbeing programme
Life insurance
On-site parking
Sick pay
Work from home
Schedule:
Monday to Friday
No weekends
Experience:
Management: 4 years (required)
Licence/Certification:
Driving Licence (required)
Work Location: Hybrid remote in Coventry, CV1 2TL
Application deadline: 31/05/#####
#J-18808-Ljbffr
Job Title: Destination Coventry Director
Reports To: Chief Executive Officer
Job Type: Fixed Term Contract – 31st March 2025
Working Pattern: Full Time, 37 Hours per week
Salary Range: £69,000 per annum + £6,000 Car Allowance p/a
Additional: Eligible for Company Bonus Scheme
About us – Destination Coventry:
Destination Coventry is a collaboration between Coventry City Council and Coventry & Warwickshire Chamber of Commerce. Our Oversight Board includes representatives from the Council, the Chamber, the Business Improvement District, Visit England and the private sector.
We represent the city’s valuable tourism, leisure and hospitality sector, which generates over £750 million, supports circa 7,354 jobs, and attracts over 11 million visitors annually.
Working closely with sector members, local and national partners, and the broader industry, we are committed to the successful and sustainable development of tourism, leisure and hospitality in Coventry and the wider region.
About us – Coventry & Warwickshire Chamber of Commerce
Employed by Coventry & Warwickshire Chamber of Commerce, we are the 'Voice of Local Business' and with a strong lobbying voice nationally, regionally and locally.
We are led and based around our members, providing high quality business events and networking opportunities in the Coventry & Warwickshire area - making us the Ultimate Business Network.
We have amazing benefits for our members:
Quality contacts
Opportunities for business growth
Information on national and local issues that may affect your business.
Many cost saving services.
Support from our team of qualified business advisors.
What we’re looking for…
Join our team at Destination Coventry, where your strategic insight and leadership skills will guide us towards a successful and satisfying future for our members and partners. In this vital role, you will implement the vision and mission of our Destination Management Partnership, ensuring our actions align with our long-term goals and strategic guidelines.
You will be at the forefront of developing and executing partnership strategies that drive economic growth and boost Coventry's reputation as a top destination for both business and leisure tourism. Your role will involve building and nurturing key relationships that promote the city, enhance the visitor experience, and support our strategic priorities for expanding the visitor economy.
This is a chance to make a significant impact, helping to shape the future of tourism in Coventry and enhance our city's profile on a national and international level.
What you'll get…
At Coventry & Warwickshire Chamber our employees get many benefits!
Both Flexible & Hybrid Working.
Life Assurance of 3x your annual salary.
EAP with SimplyHealth.
Holiday Purchase Scheme, buy up to 5 days per year (FTE)!
Increased holiday after 5 years, 5 extra days per year, taking your entitlement from 25 to 30 days!
Cycle to Work Scheme.
Salary Sacrifice Pension with Scottish Widows
So Why us?
Here at Coventry & Warwickshire Chamber of Commerce, our staff come first. We're committed to ensuring staff wellbeing, work life balance and creating a supportive culture where our staff can grow and develop both on a professional and personal level.
We have an outstanding wellbeing plan for the year ahead, shaped by our staff wellbeing team, focusing on teambuilding both inside and outside of the workplace and across the Chamber Group.
Our employees are at the centre of our business, which is why having a good work life balance is so important to us!
Job Objectives:
· Raise the profile of Coventry as a visitor destination and centre for arts and events, to develop and promote effective partnership working with a range of partners within and outside the Council.
· Developing Strategies for both Destination Coventry and the City Council including, but not limited to, a Tourism Strategy; Destination Management Plan; Business Engagement Strategy; and Accommodation Study. To contribute to the development of the Coventry & Warwickshire Destination Partnership (LVEP) and delivery of the Growth Plan for the LVEP geography.
· To promote and embed tourism and destination service objectives into wider partnership work focused on developing Coventry as a city and destination of distinction.
· Providing strategic advice to the board, chairperson, and City Council Representatives to give them an accurate view of the market, local business issues and broader tourism agenda.
· Preparing and implementing a 3 Year business plan for Destination Coventry and ensuring cost-effective operations and market development activities.
· Ensuring company policies and legal guidelines are communicated from the top down in the company and that they are followed at all times.
· Being a confident and trusted face of the business and communicating and maintaining relationships with a wide range of stakeholders, business partners, and public sector partners.
· Overseeing the company’s financial performance, budget management, commercial revenue and external funding opportunities.
· Delegating responsibilities and supervising the work of the Destination Coventry team and providing guidance and motivation to drive excellent team performance.
· Possessing strong crisis management skills to protect Destination Coventry in times of need.
· Acting as the public speaker and public relations representative of Destination Coventry in ways that strengthen its profile and reputation of Coventry City and wider areas.
· Lead the integration of Destination Coventry into a development of, and management of, a Destination Partnership for Coventry.
· To commission, manage and oversee work on behalf of the Partnership.
· Maintain a detailed understanding of national, regional and sub-regional tourism policies and priorities. Advise and translate this into local policy priorities. Where appropriate, lead the Council’s and Destination Partnership’s input to the development of national, regional and sub-regional destination and tourism policies and related economic development policies.
· Investigate, develop and lead on major projects, initiatives and events aimed at profiling and promoting the City and/or enhancing opportunities for economic growth in Coventry (e.g. through national and international partnership delegations, trade shows, familiarisation trips).
· Liaise with the Destination Partnership Chair, senior Council managers and Elected Members on tourism, destination, local business investment and visitor economy growth issues. Write briefing notes and reports and present at internal Council and external partnership meetings as required.
· Working closely with colleagues across the Council’s Sports, Culture and Destination Service and wider partnership bodies, lead on promoting greater awareness of local conferencing, sports and cultural opportunities and events through designing and implementing destination marketing and visitor information services for the city.
· Manage staff, including in the formulation of partnership/service delivery plans and staff work programmes. To be responsible for the recruitment, training, development and motivation of appointed staff members, within the framework of the City Council's Investing in People Policy and Departmental performance management programmes.
· Ensure the compilation, recording, analysis and distribution of reports, statistics and information required to achieve both the Service Plan and strategic priorities of local destination partners.
· Any other duties and responsibilities within the range of the salary grade.
Person Specification:
Knowledge:
· Comprehensive knowledge of the structure and funding of key destination and tourism sectors in the UK and related, national, regional and local economic development policies and priorities.
· Comprehensive knowledge of the roles different organisations play in developing destinations and destination management (e.g. VisitBritain, VisitEngland, Local Visitor Economy Partnerships, Destination Management Organisations, local authorities and Chambers of Commerce).
· Detailed knowledge of issues relating to destination management and tourism services provision.
· Detailed understanding of the work, funding and policies of key partner organisations.
· A good knowledge and understanding of strategies for developing and maintaining commercial and sponsorship partnerships.
· A good working knowledge of the processes around external grant resources and service contracts – bidding, management, evidencing and evaluation.
· Knowledge of performance management techniques and an understanding of how these can be applied to tourism and destination services.
· Knowledge of research, consultation and evaluation techniques and how they can be applied within tourism and destination services.
· An understanding of modern local government, particularly relating to corporate performance and working through partnerships.
Skills & Abilities:
· Effective leadership and people management skills – able to lead and motivate a team and work effectively to achieve continuous improvement.
· Excellent networking and partnership skills. Able to influence and negotiate outcomes, work collaboratively with others to achieve shared goals and to nurture new working relationships and partnerships.
· Highly developed communication, interpersonal and negotiations skills. The ability to motivate, enthuse, persuade, negotiate and influence in commercial environments via the spoken word and in writing.
· Strategic, critical thinking and decision making skills.
· Effective written and communications skills, including presenting, report writing and the preparation of funding bids.
· Financial management skills, including the preparation and management of budgets. Able to secure, plan and deploy financial resources within a complex and dynamic environment.
· Excellent project management skills.
· Ability to work under pressure, to manage competing priorities and meet deadlines.
· Ability to work on own initiative and as part of team.
· Substantial destination management experience and a proven track record of achievements gained through forming and working in partnerships within the field (e.g. with national organisations, destination management organisations, private sector partners, local venues, hotels, conferencing partners).
· Leading, motivating and managing a team of people to achieve results. Experience of supervising staff including setting work programmes and providing clear direction to achieve defined standards.
· Experience of developing and implementing partnership strategies and development plans within the destination and tourism sectors.
· Working collaboratively with private, public and voluntary sectors to deliver client-led initiatives aimed at tackling economic inactivity and/or developing local economic growth in relevant sectors.
· Experience of successfully managing major complex projects and programmes in partnership with stakeholders, to achieve desired outcomes.
· Experience of preparing funding bids and raising funds from a variety of sources to support tourism and destination initiatives or programmes.
· Experience of forming commercial partnerships and raising sponsorship to deliver partner and/or Service priorities.
· Experience of managing commercial and sponsor relationships to ensure the successful fulfilment of different stakeholders’ objectives and desired outcomes.
· Developing and delivering business and resource plans in a complex environment.
· Negotiating with and influencing partners, Government, funders and client groups.
· Degree or equivalent qualification in a related subject or substantial experience in the field.
· Willing to work flexibly in relation to hours, including unsociable hours, evenings, weekends, and occasional overnight stays.
· Ability to travel to meetings and events around the Coventry area, but also to travel nationally and internationally from time to time to support the delivery of partnership and/or Service outcomes.
Job Types: Full-time, Fixed term contractContract length: 11 months
Pay: £69,000.00 per year
Benefits:
Bereavement leave
Free or subsidised travel
Free parking
Health & wellbeing programme
Life insurance
On-site parking
Sick pay
Work from home
Schedule:
Monday to Friday
No weekends
Experience:
Management: 4 years (required)
Licence/Certification:
Driving Licence (required)
Work Location: Hybrid remote in Coventry, CV1 2TL
Application deadline: 31/05/#####
#J-18808-Ljbffr
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