Demand Generation Specialist

Demand Generation Specialist
Salary: £30k
Location: Chichester/Hybrid
Full time
Our client is the largest privately-owned mortgage network in the UK. Their goal is to continue to be the best home for mortgage advisers, protection specialists, equity release experts and general insurance professionals, whatever their size or location.
They are seeking a dynamic and experienced Demand Generation Specialist to join their marketing team.
Job Summary:
This role is pivotal in driving our B2B and B2C growth, focusing on creating and executing strategies that increase the membership base, generate leads, and increase their brand presence across digital channels.
The ideal candidate will have a proven track record in digital marketing, content creation, and email marketing campaigns, with a strong understanding of how to leverage these skills to drive demand and foster meaningful engagement with our target audiences.
Key Responsibilities:
Develop and execute innovative demand generation strategies to attract and retain B2B firms and B2C customers.
Manage multi-channel marketing campaigns, including PPC, email marketing, content marketing, SEO/SEM, and social media, to generate leads and increase conversion rates.
Collaborate with the marketing and sales teams to create aligned messaging and ensure a seamless customer journey.
Analyse and report o...