Demand Generation Marketing Manager

Job Title:
Demand Generation Marketing Manager
Salary:
£50,000 - £60,000
Location:
Crawley - Hybrid
I am currently seeking a skilled Demand Generation Marketing Manager for a highly innovative and fast-growing firm backed by private equity. This role offers a hybrid work arrangement and presents an exciting opportunity for individuals who excel in independent, fast-paced environments.
Key Responsibilities:
Collaborate with the product team to research and identify target Service Provider partners and key contacts within specified geographies.
Utilise customer insights and segmentation to tailor content and lead generation campaigns to the target audience.
Generate marketing-qualified opportunities from various sources to be followed up by the sales team.
Develop and manage an executive introduction program to facilitate lead generation.
Curate and create compelling content for inbound lead channels to attract and nurture prospects into sales-qualified leads (SQL).
Coordinate lead generation campaigns in close collaboration with the campaign marketing manager and sales team.
Gain a deep understanding of the product and contribute to refining the value proposition.
Use data to track and report on campaign success.
Manage the marketing mix to optimise lead generation efforts.
Coordinate participation in lead-generation-focused industry events.
Requirement:
Previous experience working in the Telecoms/Service Providers market is essential.
Minimum of 3 years of full-time marketing experience.
At least 2 years of experience in demand generation and campaign management.
Proficient in lead forecasting, reporting, and analysis.
Strong background in developing compelling messaging and value propositions.
Experience collaborating closely with sales teams to align and deliver effective offers and campaigns across the buyer's journey.
Thrives in an independent and proactive work environment.
Excellent time management skills with the ability to prioritize tasks and meet deadlines effectively.
Benefits:
Private Medical Insurance
Company Pension Scheme
25 days of annual leave plus birthday leave
If you possess the required skills and experience for this role and are seeking an exciting opportunity within a progressive organisation, apply now!